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The Institute for Public Relations launches IPR NEXT, a membership community for leaders who have less than 10 years of experience. The community is designed to empower those leaders with research-driven training and development opportunities, mentorship and peer connection opportunities to foster their career growth and success. It includes a newsletter, certificate program and leadership development sessons, online learning resouces, virtual communities, and an on-demand IPR research bootcamp. In addition, it offers participants the opportunity to interface with senior-level leaders from the IPR Board of Trustees, who will share their insights.
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Adam Ritchie Brand Direction introduces Mission Control, a staff training and program development session which raises teams' idea creation capabilities and helps them assemble breakthrough campaigns. The program consists of a series of teachable moves, each of which corresponds with a letter of the alphabet and contains several variations. Every variation is supported with a real-world example where the move was deployed effectively. "Mission Control is designed to open eyes and develop talent. If a good idea can come from anywhere, this inspires team members at all levels and helps them come up with the big idea that makes all the difference," said Ritchie.
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Onspire Health Marketing, a tech-enabled marketing firm for medical practices, hospitals, and other healthcare organizations, forms a partnership with health technology provider Freshpaint. Freshpaint works to helps bridge the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that could violate privacy laws. Through the partnership, Onspire Health Marketing and its family of companies will incorporate Freshpaint’s services to help develop privacy-first marketing for healthcare clients who advertise on third-party platforms like Google and Meta. “We understand the crucial need for privacy protections that adhere to the latest regulations,” said Onspire Health Marketing CEO Brock Fay. “Our partnership with Freshpaint allows us to provide our clients with cutting-edge security solutions that protect sensitive information and support high-performance marketing strategies.”
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
SourceCode Communications acquires Rally Point Public Relations... Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines... Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. 
MikeWorldWide launches a supply chain, logistics, and infrastructure practice... Kroll introduces two practices: Kroll Economics and Decision Intelligence... Orange Orchard founder Heather Ripley is hosting a free 60-minute live masterclass on Tuesday, Feb. 24 at 1 p.m. EST to help animal sanctuaries earn meaningful earned media coverage and turn that visibility into stronger community support.
Stagwell agencies Doner and Colle McVoy form a “strategic alliance” that will operate as DonerColle Partners... Merryman Communications, a healthcare marketing and communications agency, rebrands as M+... Crowe PR launches Crowe Media platform... Tauth Labs, which provides content authentication solutions for clients in the communications, financial services and local government sectors, has been certified by the Coalition for Content Provenance and Authenticity.
