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The Institute for Public Relations launches IPR NEXT, a membership community for leaders who have less than 10 years of experience. The community is designed to empower those leaders with research-driven training and development opportunities, mentorship and peer connection opportunities to foster their career growth and success. It includes a newsletter, certificate program and leadership development sessons, online learning resouces, virtual communities, and an on-demand IPR research bootcamp. In addition, it offers participants the opportunity to interface with senior-level leaders from the IPR Board of Trustees, who will share their insights.
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Adam Ritchie Brand Direction introduces Mission Control, a staff training and program development session which raises teams' idea creation capabilities and helps them assemble breakthrough campaigns. The program consists of a series of teachable moves, each of which corresponds with a letter of the alphabet and contains several variations. Every variation is supported with a real-world example where the move was deployed effectively. "Mission Control is designed to open eyes and develop talent. If a good idea can come from anywhere, this inspires team members at all levels and helps them come up with the big idea that makes all the difference," said Ritchie.
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Onspire Health Marketing, a tech-enabled marketing firm for medical practices, hospitals, and other healthcare organizations, forms a partnership with health technology provider Freshpaint. Freshpaint works to helps bridge the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that could violate privacy laws. Through the partnership, Onspire Health Marketing and its family of companies will incorporate Freshpaint’s services to help develop privacy-first marketing for healthcare clients who advertise on third-party platforms like Google and Meta. “We understand the crucial need for privacy protections that adhere to the latest regulations,” said Onspire Health Marketing CEO Brock Fay. “Our partnership with Freshpaint allows us to provide our clients with cutting-edge security solutions that protect sensitive information and support high-performance marketing strategies.”
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
