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The Institute for Public Relations launches IPR NEXT, a membership community for leaders who have less than 10 years of experience. The community is designed to empower those leaders with research-driven training and development opportunities, mentorship and peer connection opportunities to foster their career growth and success. It includes a newsletter, certificate program and leadership development sessons, online learning resouces, virtual communities, and an on-demand IPR research bootcamp. In addition, it offers participants the opportunity to interface with senior-level leaders from the IPR Board of Trustees, who will share their insights.
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Adam Ritchie Brand Direction introduces Mission Control, a staff training and program development session which raises teams' idea creation capabilities and helps them assemble breakthrough campaigns. The program consists of a series of teachable moves, each of which corresponds with a letter of the alphabet and contains several variations. Every variation is supported with a real-world example where the move was deployed effectively. "Mission Control is designed to open eyes and develop talent. If a good idea can come from anywhere, this inspires team members at all levels and helps them come up with the big idea that makes all the difference," said Ritchie.
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Onspire Health Marketing, a tech-enabled marketing firm for medical practices, hospitals, and other healthcare organizations, forms a partnership with health technology provider Freshpaint. Freshpaint works to helps bridge the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that could violate privacy laws. Through the partnership, Onspire Health Marketing and its family of companies will incorporate Freshpaint’s services to help develop privacy-first marketing for healthcare clients who advertise on third-party platforms like Google and Meta. “We understand the crucial need for privacy protections that adhere to the latest regulations,” said Onspire Health Marketing CEO Brock Fay. “Our partnership with Freshpaint allows us to provide our clients with cutting-edge security solutions that protect sensitive information and support high-performance marketing strategies.”
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
