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| Aleisia Gibson Wright |
GW Health PR is launched by imre and Lippe Taylor/twelvenote vet Aleisia Gibson Wright. The agency offers a full suite of strategic communications and community engagement services designed to help clients navigate the complexities of health and pharmaceutical messaging within the Black community. Wright has also served as an EVP at Havas Health & You and an SVP at MSL GROUP. The agency’s signature offering, the Black Health Insiders Network, is a national community of Black individuals from diverse socioeconomic backgrounds who collaborate with GW Health PR to test, refine, and validate messaging, creative, media approaches and activations for the Black community. “Our goal is to help healthcare marketers get it right with the Black community with authenticity and relevance,” said Wright. “The only way to do that is to have the right people interrogating and co-creating the work.”
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SamsonPR, a tech-focused agency based in San Francisco, launches a dedicated social media practice. The new practice aims to help companies develop a social media strategy on LinkedIn and other key platforms, while also providing a program to build thought leadership for top executives. Services offered include strategy development, content creation and performance analysis. “Our new practice not only helps our clients build a strong social presence but also develops the individual voices of their executives, enhancing their visibility and influence in a way that reinforces corporate values and elevates industry standing, ultimately driving growth,” said SamsonPR founder and CEO Scott Samson.
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5WPR adds a specialty group to its health and wellness practice that will support weight loss brands focusing on GLP-1 offerings. The launch of this group comes with the emergence of brands offering injectable medication or products claiming to boost natural GLP-1 production. Services provided by the practice will include thought leadership, influencer programming, event management, and SEO and online presence. Other clients on 5W’s roster include GNC; Newport Academy, a rehabilitation center for teens and young adults struggling with mental health and substance use issues; and Allergy & Asthma Network.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
