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Red Lorry Yellow Lorry picks up US PR duties for agriculture technology company Ascribe Bioscience. Led from its Boston office, the agency’s efforts will initially focus on helping Ascribe refine its messaging. The new messaging will then serve as the starting point for a strategic digital marketing and PR program across media and social platforms. Based in Ithaca, NY, Ascribe Bioscience develops natural crop protection and fertilizer products that let farmers reduce disease and increase yield without harming the environment or human health. “We recognized the need to communicate the value that our innovations bring in a clear, compelling way," said Ascribe Bioscience COO Gabriel Wilmoth. “The lorries’ strategic approach and data-driven processes stood out to us.”
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Redpoint adds The Sagaponack, a newly rebranded and reimagined hotel set on Montauk Highway in the Wainscott area of The Hamptons, to its PR division. The agency will execute a media relations program to launch the property’s new brand in North America and establish its position as a year-round East End destination hotel. Redpoint will also be handling North American media relations for a pair of Boston hotels. The Revolution Hotel, located in the city’s South End, is an art-filled hotel that features a variety of lofts and suites, complimentary bikes, two restaurants, and Spy Bar, a hi-fi listening lounge. The Beacon Hill Hotel, next to Boston Common, is set within a pair of refurbished 19th century townhouses
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Shade Group PR is selected as agency of record for Blue Suede Hospitality Group, a boutique hotel company with properties either operating or in development in cities including Ann Arbor, MI; Cincinnati, OH; Charlottesville, VA; Hamptons, NY; Memphis, TN; and Miami, FL. Shade Group will lead all communication efforts for the clients, with a focus on elevating awareness of BSHG's upcoming hotel openings and driving attention to key partnerships with renowned food and beverage brands. “We're excited to start our partnership with the Shade Group team, and are confident their efforts will help drive momentum for our upcoming hotel openings and culinary partnerships," said Blue Suede Hospitality CEO Kenny Lipschutz.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
