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Red Lorry Yellow Lorry picks up US PR duties for agriculture technology company Ascribe Bioscience. Led from its Boston office, the agency’s efforts will initially focus on helping Ascribe refine its messaging. The new messaging will then serve as the starting point for a strategic digital marketing and PR program across media and social platforms. Based in Ithaca, NY, Ascribe Bioscience develops natural crop protection and fertilizer products that let farmers reduce disease and increase yield without harming the environment or human health. “We recognized the need to communicate the value that our innovations bring in a clear, compelling way," said Ascribe Bioscience COO Gabriel Wilmoth. “The lorries’ strategic approach and data-driven processes stood out to us.”
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Redpoint adds The Sagaponack, a newly rebranded and reimagined hotel set on Montauk Highway in the Wainscott area of The Hamptons, to its PR division. The agency will execute a media relations program to launch the property’s new brand in North America and establish its position as a year-round East End destination hotel. Redpoint will also be handling North American media relations for a pair of Boston hotels. The Revolution Hotel, located in the city’s South End, is an art-filled hotel that features a variety of lofts and suites, complimentary bikes, two restaurants, and Spy Bar, a hi-fi listening lounge. The Beacon Hill Hotel, next to Boston Common, is set within a pair of refurbished 19th century townhouses
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Shade Group PR is selected as agency of record for Blue Suede Hospitality Group, a boutique hotel company with properties either operating or in development in cities including Ann Arbor, MI; Cincinnati, OH; Charlottesville, VA; Hamptons, NY; Memphis, TN; and Miami, FL. Shade Group will lead all communication efforts for the clients, with a focus on elevating awareness of BSHG's upcoming hotel openings and driving attention to key partnerships with renowned food and beverage brands. “We're excited to start our partnership with the Shade Group team, and are confident their efforts will help drive momentum for our upcoming hotel openings and culinary partnerships," said Blue Suede Hospitality CEO Kenny Lipschutz.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
