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Red Lorry Yellow Lorry picks up US PR duties for agriculture technology company Ascribe Bioscience. Led from its Boston office, the agency’s efforts will initially focus on helping Ascribe refine its messaging. The new messaging will then serve as the starting point for a strategic digital marketing and PR program across media and social platforms. Based in Ithaca, NY, Ascribe Bioscience develops natural crop protection and fertilizer products that let farmers reduce disease and increase yield without harming the environment or human health. “We recognized the need to communicate the value that our innovations bring in a clear, compelling way," said Ascribe Bioscience COO Gabriel Wilmoth. “The lorries’ strategic approach and data-driven processes stood out to us.”
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Redpoint adds The Sagaponack, a newly rebranded and reimagined hotel set on Montauk Highway in the Wainscott area of The Hamptons, to its PR division. The agency will execute a media relations program to launch the property’s new brand in North America and establish its position as a year-round East End destination hotel. Redpoint will also be handling North American media relations for a pair of Boston hotels. The Revolution Hotel, located in the city’s South End, is an art-filled hotel that features a variety of lofts and suites, complimentary bikes, two restaurants, and Spy Bar, a hi-fi listening lounge. The Beacon Hill Hotel, next to Boston Common, is set within a pair of refurbished 19th century townhouses
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Shade Group PR is selected as agency of record for Blue Suede Hospitality Group, a boutique hotel company with properties either operating or in development in cities including Ann Arbor, MI; Cincinnati, OH; Charlottesville, VA; Hamptons, NY; Memphis, TN; and Miami, FL. Shade Group will lead all communication efforts for the clients, with a focus on elevating awareness of BSHG's upcoming hotel openings and driving attention to key partnerships with renowned food and beverage brands. “We're excited to start our partnership with the Shade Group team, and are confident their efforts will help drive momentum for our upcoming hotel openings and culinary partnerships," said Blue Suede Hospitality CEO Kenny Lipschutz.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
