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LDPR lands Grand Hotel Fasano, a family-owned hotel on the shores of Italy’s Lake Garda. The agency will be overseeing all PR programming, including print and digital media relations, influencer and brand partnerships, and media visit programming. The 135-year-old retreat and official National Heritage Site, which has 86 rooms and suites, is part of the Leading Hotels of the World organization. It also offers four distinctive dining venues, including the Michelin-starred Il Pescatore Restaurant.
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5WPR adds amp, an at-home AI-powered fitness machine. The agency will oversee media relations, awards and event support for amp, with the aim of elevating its market presence, emphasizing its uniqueness among the competition, and assuring the target audience that it is the top choice among fitness enthusiasts. 5WPR kicked off the partnership by supporting amp's presale launch in October. The smart strength machine utilizes data analytics and AI to deliver an individualized workout experience. “We're thrilled to work with 5WPR to bring my vision to life and give more people access to experience the future of fitness,” said amp founder Shalom Meckenzie.
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KM Strategies Group, which specializes in communications strategy, philanthropic advising, nonprofit advocacy and strategic partnerships, forms partnerships with several civil rights and social justice groups. New clients include the American Civil Liberties Union, ACLU of New Jersey, ACLU of South Carolina, Anti-Recidivism Coalition and Acacia Center for Justice. KMSG announced the new partnerships as part of its resource guide for organizations preparing to respond to a second Trump presidency. Agency founder and managing director Kindred Motes previously led crisis communications and digital strategy campaigns for the Southern Poverty Law Center and the Vera Institute of Justice.
FNK IR adds Marti Technologies, a micromobility and ride-hailing service provider operating in Turkey... 54, a London-based sports and entertainment shop, lands The Institute Golf Club, which is in California’s Santa Clara Valley... RG2 Communications picks up Aguamadera Ibiza, a property on Ibiza, which is off the coast of Spain.
Sachs Media lands PR and marketing duties for the Girl Scouts Florida Association... RG2 Communications lands Wave House, an oceanfront high-end condo hotel in El Zonte, El Salvador, an area known as “Bitcoin Beach"... Jack Taylor signs Tonal, a strength training system.
BPCM is appointed US PR shop for international sail racing championship Sail GP... REYA Communications picks up Laughing Waters, a private villa on Barbados’ Sandy Lane Estate... Scout Lab signs Technovation, a global technology and AI education nonprofit.
5WPR wins BERO, a non-alcoholic beer... IMAGINE PR has been appointed as the North American PR rep for The Tschuggen Collection in Switzerland....Proven Media picks up PR duties for the Arizona Dispensaries Association.
Firecracker PR picks up Emerald Technology Ventures, which makes sustainable investments... Evins Communications adds Nomadica, marketer of fine wine in cans, boxes and kegs... The ID Agency lands US PR duties for Formula E, the world's first all-electric street racing series. 
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