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| Eric Petersen |
Eric Petersen, who was senior VP-social strategy & innovation at Weber Shandwick during a seven-year run, has joined Ruder Finn.
Reporting to CEO Kathy Bloomgarden, he takes on the executive VP-head of digital slot.
Petersen’s expertise is in developing integrated social influencer and earned campaigns for global brands to help that adapt to the rapidly evolving media landscape.
“Eric’s breadth of experience in all things digital as well as his passion for utilizing emerging technologies to bolster brand narratives will make him an incredible asset to our digital team,” said Bloomgarden.
Petersen will lead RF’s digital integration group, which consolidates social media, influencer marketing, omnichannel experiences, digital marketing and analysis, and creative production into a package to power brand storytelling.
SKDK has Ryan Thompson, who was chief mobilization officer for the Harris for President campaign, to run its new Blizzard TXT, a new peer-to-peer SMS/MMS texting platform.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
