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MikeWorldWide launches Everywhere, a social-first agency. Powered by a curated tech stack and proprietary AI platform, Everywhere will be oriented around four core services: tailored social strategy; creator and influencer partnerships; an agile creative and content lab; and helping clients optimize paid media and performance marketing across digital platforms. It combines a specialized in-house influencer, content and social media marketing agency with external reach, supporting both existing clients and new partnerships. “Clients today seek more than traditional influencer relationships and cookie-cutter strategies—they need dynamic, data-driven, and tailored approaches that are as agile as the digital spaces they occupy. Everywhere offers a fresh alternative by prioritizing personalization, transparency, and lasting partnerships,” said MikeWorldWide founder CEO Michael Kempmer.
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History Factory, a DC-based firm that helps companies leverage their history and heritage to build greater brand affinity, unveils its Brand Heritage Index. The index provides a framework that lets brands know how well they are doing at incorporating their history into social media content. When the agency applied the index to 20 top companies, Disney came out on top by far, excelling at “turning its history and heritage into new and engaging content that brings consumers coming back again and again.” In conjunction with the introduction of the index, the agency has released a report, The Heritage Gap, which looks at the power talking about history and heritage can have for brands, both with clients and employees. For example, almost three-quarters (74 percent) of consumers said they would be interested in stories on social about a brand’s founding origin, while 85 percent of employees said that knowing their company’s history creates a better work environment.
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Brightcove, a streaming technology company, launches Marketing Insights, an offering that provides advanced insights and robust video campaign measurement data to help marketers optimize their content marketing strategies by directly measuring the business impact of video content. Marketing Insights allows marketers to track data from inbound traffic to their videos, allowing them to analyze which campaigns are driving video views and conversion. It offers insights into the effectiveness of video content and viewer engagement, watch time and which sources drive qualified audiences. “With the launch of our new Marketing Insights offering, we’re further empowering marketers to gain deeper visibility into the performance of their video campaigns and their broader marketing strategies," said Brightcove CMO Kathy Klingler.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
