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Edelman releases a study that finds employers are dropping the ball when it comes to fully integrating veterans into the workforce. The agency’s 2024 Veterans Well-Being Survey asked over 5,000 people across the country—including veterans, military spouses, civilians and employers/HR professionals—for their takes on perceptions of veterans’ job skills, education and employment. More than half of the employers surveyed (52 percent) said that they are actively hiring veterans, with 30 percent calling it a top priority, and 22 percent saying they have found very difficult to do so. About a third of the employers surveyed (33 percent) said that they while they want to hire more veterans, doing so is not one of their top priorities. Thirteen percent said they are not actively trying to hire veterans now, and have not done so in the past. Veterans showed a strong interest in taking advantage of opportunities to gain new skills and pursue internships or apprenticeships. More than eight in 10 of the veterans surveyed (82 percent) expressed interest in training programs, and 84 percent said that veteran-focused training programs would benefit companies.
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Unified Strategies Public Relations Network (USPR), a group of independent member firms, is acquired by Chris Kuban, founder of St. Louis-based Chemistry PR & Multimedia. It will be rebranded as United States Public Relations Network. The rebranded network is targeted at agencies in the Top 50 U.S. markets that generate between $1 million and $10 million in annual revenue. Kuban purchased the firm from Bob & Cora Schiers, two of its three founders. USPR provides fractional C-Suite support in areas including strategic growth, operations, change management, employee engagement, strategic agency tools and succession planning. “Together, USPR Network members offer strategic access to all traditional and emerging platforms to help clients launch, manage and amplify the messages that matter to them,” said Kuban.
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Crowd Digital Marketing, a Denver-based shop, acquires Noble, a software development firm based in San Francisco. The acquisition expands Crowd's ability to offer enhanced services to nonprofits and small businesses previously served by Noble. The transition, effective November 14, will include a seamless handover of website management and maintenance for existing clients. Crowd Digital Marketing acquired web consulting firm The Pottle Group in 2022. “This partnership not only aligns with our mission of supporting nonprofits but also opens new opportunities to enhance the digital presence of each organization we serve,” said Crowd Digital Marketing founder Alex Schupp.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
