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Dazzle, an AI-powered, chat-based PR software, is launched. The software aims to both enable PR teams to identify the best journalists, podcasters, and media outlets for their stories, and provide PR pros with all the intel needed to craft personalized pitches and build meaningful media relationships. It leans on a variety of LLM models and search engines to fetch relevant information, giving PR pros the most timely and accurate results on the Web without being dependent on static media databases that quickly become outdated. It features include Meet Dazz, an AI-powered chat assistant; rich journalist profiles; smart media lists; instant recommendations and collaborative lists. The idea for Dazzle came from CEO and co-founder Ayelet Noff. “In an age where AI is disrupting so many industries, why should PR be any different? Why not have the AI handle the matching process between the right media and the right stories?” Noff said.
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The PRSA Foundation and the Glen M. Broom Center for Professional Development in Public Relations at San Diego State University unveils the Glen Broom Mentorship Award, an annual grant for a university professor who has demonstrated excellence in education and mentorship and has had an impact on students’ careers and lives. The award will be paid directly to the award winner’s educational institution and designated for her or his research or education expenses for the following school year. It will be presented annually at the PRSSA ICON student conference. (Next year’s conference will run from Oct. 28-30 at the Washington Hilton.) Former PRSSA member, Broom student and current PRSA member Scott Pansky, co-founder of Allison Worldwide, worked with the PRSA Foundation to develop the award program in honor of his former mentor. “This award acknowledges the incredible impact Dr. Broom had on our profession through education and mentorship, and the award recognizes the next generation of professors who are committed to mentoring diverse students from all walks of life,” said PRSA Foundation president Antonio Crane.
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Reservoir Communications Group, a D.C.-based health care consultancy, forms an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies. The focus of the partnership will be to capitalize on opportunities to enhanced Reservoir’s services in technology, infrastructure and staffing support. “The Periscope team shares our mission and vision in delivering best-in-class strategy, counsel and execution to our clients. They also embody the Reservoir culture and believe in the value of bringing our purpose-driven work to scaler," said Reservoir founder and president Robert Schooling.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency. 
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
