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Dazzle, an AI-powered, chat-based PR software, is launched. The software aims to both enable PR teams to identify the best journalists, podcasters, and media outlets for their stories, and provide PR pros with all the intel needed to craft personalized pitches and build meaningful media relationships. It leans on a variety of LLM models and search engines to fetch relevant information, giving PR pros the most timely and accurate results on the Web without being dependent on static media databases that quickly become outdated. It features include Meet Dazz, an AI-powered chat assistant; rich journalist profiles; smart media lists; instant recommendations and collaborative lists. The idea for Dazzle came from CEO and co-founder Ayelet Noff. “In an age where AI is disrupting so many industries, why should PR be any different? Why not have the AI handle the matching process between the right media and the right stories?” Noff said.
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The PRSA Foundation and the Glen M. Broom Center for Professional Development in Public Relations at San Diego State University unveils the Glen Broom Mentorship Award, an annual grant for a university professor who has demonstrated excellence in education and mentorship and has had an impact on students’ careers and lives. The award will be paid directly to the award winner’s educational institution and designated for her or his research or education expenses for the following school year. It will be presented annually at the PRSSA ICON student conference. (Next year’s conference will run from Oct. 28-30 at the Washington Hilton.) Former PRSSA member, Broom student and current PRSA member Scott Pansky, co-founder of Allison Worldwide, worked with the PRSA Foundation to develop the award program in honor of his former mentor. “This award acknowledges the incredible impact Dr. Broom had on our profession through education and mentorship, and the award recognizes the next generation of professors who are committed to mentoring diverse students from all walks of life,” said PRSA Foundation president Antonio Crane.
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Reservoir Communications Group, a D.C.-based health care consultancy, forms an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies. The focus of the partnership will be to capitalize on opportunities to enhanced Reservoir’s services in technology, infrastructure and staffing support. “The Periscope team shares our mission and vision in delivering best-in-class strategy, counsel and execution to our clients. They also embody the Reservoir culture and believe in the value of bringing our purpose-driven work to scaler," said Reservoir founder and president Robert Schooling.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
