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Dazzle, an AI-powered, chat-based PR software, is launched. The software aims to both enable PR teams to identify the best journalists, podcasters, and media outlets for their stories, and provide PR pros with all the intel needed to craft personalized pitches and build meaningful media relationships. It leans on a variety of LLM models and search engines to fetch relevant information, giving PR pros the most timely and accurate results on the Web without being dependent on static media databases that quickly become outdated. It features include Meet Dazz, an AI-powered chat assistant; rich journalist profiles; smart media lists; instant recommendations and collaborative lists. The idea for Dazzle came from CEO and co-founder Ayelet Noff. “In an age where AI is disrupting so many industries, why should PR be any different? Why not have the AI handle the matching process between the right media and the right stories?” Noff said.
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The PRSA Foundation and the Glen M. Broom Center for Professional Development in Public Relations at San Diego State University unveils the Glen Broom Mentorship Award, an annual grant for a university professor who has demonstrated excellence in education and mentorship and has had an impact on students’ careers and lives. The award will be paid directly to the award winner’s educational institution and designated for her or his research or education expenses for the following school year. It will be presented annually at the PRSSA ICON student conference. (Next year’s conference will run from Oct. 28-30 at the Washington Hilton.) Former PRSSA member, Broom student and current PRSA member Scott Pansky, co-founder of Allison Worldwide, worked with the PRSA Foundation to develop the award program in honor of his former mentor. “This award acknowledges the incredible impact Dr. Broom had on our profession through education and mentorship, and the award recognizes the next generation of professors who are committed to mentoring diverse students from all walks of life,” said PRSA Foundation president Antonio Crane.
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Reservoir Communications Group, a D.C.-based health care consultancy, forms an investment partnership with Periscope Equity, a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies. The focus of the partnership will be to capitalize on opportunities to enhanced Reservoir’s services in technology, infrastructure and staffing support. “The Periscope team shares our mission and vision in delivering best-in-class strategy, counsel and execution to our clients. They also embody the Reservoir culture and believe in the value of bringing our purpose-driven work to scaler," said Reservoir founder and president Robert Schooling.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
