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Firecracker PR picks up Emerald Technology Ventures, a venture capital firm that focuses on helping companies build a sustainable future. Firecracker will work to raise the visibility of Emerald, its executives and portfolio companies through thought leadership initiatives, both in North America and globally. Emerald manages and advises assets of over €1 billion ($10.6 billion) from its offices in Zurich, Toronto and Singapore. The firm addresses challenges in climate change and sustainability via over 500 venture transactions and five third-party investment mandates, including loan guarantees to over 100 start-ups.
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Evins Communications adds Nomadica, which offers fine wine in cans, boxes and kegs, to its client roter. Evins will be overseeing communications strategy for Nomadica, including media relations, thought leadership positioning, and new product introductions. Nomadica also prioritizes the use of sustainable packaging methods. "Since partnering with Evins, we have experienced a significant increase in brand awareness, largely due to the agency’s innovative, out-of-the-box thinking," said Nomadica founder Kristin Olszewski.
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The ID Agency comes on as US public relations agency for Formula E, the world's first all-electric street racing series. The agency will handle consumer public relations outreach in North America, including press office activities, race-day media coordination, creative campaigns and activations. The focus of its efforts will be on highlighting Formula E's position as a high-performance, city-center, sustainable racing series and its relevance to the future of mobility. The ID Agency's roster also includes Bridgestone, El Pollo Loco, Hot Wheels, Neft Vodka, Formula DRIFT and PUMA.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
