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| Mohammed bin Salman |
Prosek Partners has signed a 14-month $2.7M pact to provide communications support for The Public Investment Fund, Saudi Arabia’s $925B sovereign wealth fund.
Crown Prince Mohammed bin Salman chairs PIF, which is bankrolling his Vision 2030 modernization drive.
“Prosek will work to deliver international communications and stakeholder advisory to position PIF sponsorships and its impact globally as a sophisticated global fund,” according to its contract, which went into effect Nov. 5.
Working with PIF’s corporate affairs department, Prosek is to develop an integrated content strategy, conduct comprehensive executive media monitoring and engage with relevant stakeholders.
It will serve as a sports sponsorship advisory, and provide on-ground support for PIF sporting events in Saudi Arabia, Europe, China and the US.
Prosek also is to demonstrate how PIF sponsorships are elevating different sports and enabling new opportunities.
Jennifer Prosek heads her firm’s 13-member PIF team. It includes Jon Schwartz, managing director & head of sports; Diana Estupinan, MD & head of MENA; and Chris Tropeano, senior VP-sports.
Corcoran Partners has agreed to perform a “turnkey political communication, public relations, and strategic advisory campaign” on behalf of Abdullah Al-Lafi, Deputy President of the Libyan Presidential Council.
BGR Government Affairs is providing lobbying and PR services in the US for the Korea Nuclear Association for International Cooperation.
Florida’s Sniper Advertising Services has an oral agreement to provide digital and social media services for Israel.
BGR Group has signed a $3M one-year contract to provide government affairs and PR services to support Tanzania.
Armenia’s US embassy has hired Tricuro LLC for strategic communications, PR, media relations and assorted advisory services.
