Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings. Learn how PR agency leaders can navigate the path to enhanced efficiency, scalability, and profitability.
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Category: PR Services
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| • | Showcase Your Company in the 2023 O'Dwyer's PR Buyer's GuideFri., Nov. 18, 2022
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| • | Self-Service PR Platforms Will Force Agencies to Increase TransparencyTue., Apr. 5, 2022
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| • | How to Design an Accountable TV CampaignTue., Mar. 1, 2022
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When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
Developing a well-designed TV campaign involves asking three important questions.
