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LaunchSquad acquires Megawatt, a Boston-based content marketing agency that specializes in creating technical content for companies in cybersecurity, deep tech, climate tech and other complex B2B industries. The Megawatt team will join the LaunchSquad Content Studio, its content and creative unit, which is led by SVP, editorial Maeghan Ouimet. Megawatt was launched in 2015 by Meg Scarborough, who was previously a digital content strategist at LaunchSquad. “This partnership allows Megawatt to expand what we can offer clients, combining our deep expertise in technical B2B content with LaunchSquad’s broader capabilities,” Scarborough said in a post on Megawatt’s site.
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Milk & Honey PR signs a cooperation agreement with Abu Dhabi-based 9Yards Communications. Clients of 9Yards Communications will gain enhanced opportunities for exposure in European, North American and APAC markets, while Milk & Honey gains access to 9Yards’ presence across the Middle East region. Milk & Honey has offices in London, New York, Munich, and Singapore. With global B Corp status, it specializes in the fields of ESG, AI, and emerging technologies communications. Part of NG9 Holding, 9Yards Communications works with UAE and Abu Dhabi government entities and private sector clients. “Driven by shared values and an ambition to provide an ever-greater international reach for our respective clients, this partnership with Milk & Honey is a fantastic opportunity,” said 9Yards Communications founder and CEO Hussam Almulhem.
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| Ryan Walker |
R.J. Walker & Co. founder Ryan Walker, who worked at Edelman and M Booth before launching his firm six years ago, hosted an Nov. 7 event at which startup founders, investors and journalists discussed the importance of messaging. The event, at the 33 Hotel in New York City’s Seaport District, brought together companies who often cannot rely on the same stunts and tactics that are prevalent in the world of consumer PR. Its focus was on showing how brands can achieve growth by defining their messages in relation to the news cycle and timing their outreach with quotes and comments that make a reporter’s work easier and more efficient. The program included CMPR senior executive publicist and founder Dominique Simpson on the power of working with influencers and a brief Q&A between Walker and Julie Segal, editor for Institutional Investor, that covered the importance of developing relationships, keeping pitches focused, and how compelling stories can have a wide range of interest once they are published. The evening concluded with a toast by Remy Martin East Cost brand ambassador Ashley Austin, who noted the brand’s strong 300-year history.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
