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5WPR is selected as agency of record for BERO, a non-alcoholic beer. The agency has been engaged to spearhead BERO’s earned media strategy. For the launch of BERO, which was co-founded by Tom Holland and company CEO John Herman, 5W leveraged consumer and business media outreach, awards and speaking engagements, high-profile event invitations, and influencer partnerships. It will continue to build meaningful awareness for the brand and support its leadership in the non-alcoholic space. The non-alcoholic sector is the fastest-growing beverage category in the U.S., expanding an estimated 10 percent in 2024. “The 5W team brings impressive expertise in beverage in CPG, and we're thrilled to work with their collaborative team as we bring BERO to consumers," said BERO VP of marketing Jackie Widmann.
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IMAGINE PR has been appointed as the North American public relations representative for The Tschuggen Collection in Switzerland. The agency will be handing all North Amercia PR efforts for the client. The four properties in the Collection are the five-star Tschuggen Grand Hotel in Arosa, Carlton Hotel St. Moritz, and Hotel Eden Roc in Ascona, as well as the four-star superior Valsana Hotel in Arosa. The hotel group has emphasized its concerns about climate change and the protection of the environment by significantly reducing its CO2 emissions through sustainable construction, the optimized use of resources, local connections, and raising awareness of both employees and guests.
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Proven Media picks up PR duties for the Arizona Dispensaries Association. ADA advocates for the interests of small to large cannabis businesses and a safe, consumer-focused marijuana industry in Arizona. Proven Media will support the organization in amplifying its advocacy, outreach and member-driven initiatives statewide. Proven Media’s nationwide reach will be leveraged to highlight Arizona’s progressive role in the cannabis sector and strengthen ADA’s influence in both local and national conversations.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
