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5WPR is selected as agency of record for BERO, a non-alcoholic beer. The agency has been engaged to spearhead BERO’s earned media strategy. For the launch of BERO, which was co-founded by Tom Holland and company CEO John Herman, 5W leveraged consumer and business media outreach, awards and speaking engagements, high-profile event invitations, and influencer partnerships. It will continue to build meaningful awareness for the brand and support its leadership in the non-alcoholic space. The non-alcoholic sector is the fastest-growing beverage category in the U.S., expanding an estimated 10 percent in 2024. “The 5W team brings impressive expertise in beverage in CPG, and we're thrilled to work with their collaborative team as we bring BERO to consumers," said BERO VP of marketing Jackie Widmann.
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IMAGINE PR has been appointed as the North American public relations representative for The Tschuggen Collection in Switzerland. The agency will be handing all North Amercia PR efforts for the client. The four properties in the Collection are the five-star Tschuggen Grand Hotel in Arosa, Carlton Hotel St. Moritz, and Hotel Eden Roc in Ascona, as well as the four-star superior Valsana Hotel in Arosa. The hotel group has emphasized its concerns about climate change and the protection of the environment by significantly reducing its CO2 emissions through sustainable construction, the optimized use of resources, local connections, and raising awareness of both employees and guests.
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Proven Media picks up PR duties for the Arizona Dispensaries Association. ADA advocates for the interests of small to large cannabis businesses and a safe, consumer-focused marijuana industry in Arizona. Proven Media will support the organization in amplifying its advocacy, outreach and member-driven initiatives statewide. Proven Media’s nationwide reach will be leveraged to highlight Arizona’s progressive role in the cannabis sector and strengthen ADA’s influence in both local and national conversations.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
