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| Jim Scott Poisinelli |
HudsonLake, an Alexandria, VA-based strategic and creative communications firm, appoints Jim Scott Polsinelli as chief creative officer. Polsinelli was most recently chief creative officer at Marathon Strategies. Before that, he served as creative director/SVP at DDC Public Affairs and has also worked at Booz Allen Hamilton, Wunderman and Porter Novelli. He succeeds Stacy Hudson Padova, who founded HudsonLake’s creative practice. “With Jim Scott's proven success in multi-media and large-scale campaigns, we're ensuring our clients continue to benefit from the highest level of innovative counsel and ever-evolving creative solutions,” said HudsonLake CEO Don Smialowicz.
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| (L-R) Ryan Matheson, Ford Springer |
French/West/Vaughan hires Ryan Matheson as director of social media & influencer marketing and Ford Springer rejoins the agency as marketing director. Matheson was most recently social media manager at The Fresh Market, a specialty food retailer. He previously led social media efforts for PBS North Carolina and the Urban Land Institute. Springer, a recent graduate of the Jenkins MBA Program at NC State University, previously worked at FWV from 2019 to 2021, exiting as an account supervisor. The agency has also brought on Ally Yeo as an account coordinator, and promoted Haley McGraw to senior account executive and Amy Dragelin to assistant account executive.
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| Julia White |
Amazon Web Services brings on former Microsoft corporate VP Julia White as CMO and VP. White was most recently chief marketing & solutions officer at SAP. In her post at Microsoft, she handled product marketing for Microsoft Azure, Developer Tools and Servers. White will join the AWS leadership team and is tasked with further developing and executing the company’s global marketing strategy. “With a strong background in marketing, Julia brings extensive experience in cloud, AI, and product messaging and positioning,” said AWS CEO Matt Garman.
Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
The DUX Group, a Washington, D.C.-based strategic communications firm that works with leaders in highly regulated industries, names Lauren Boland as VP... Workday, an enterprise AI platform for HR, finance and IT, names Sarah Kennedy Ellis CMO, effective Oct. 5. Kennedy Ellis joins the company from Google... Octave Specialty Group, a global specialty insurance firm, brings on Philip Stefano as managing director, head of investor relations. 
Michele Ziosi will rejoin Stellantis on Oct. 1 as chief PA officer responsible for Enlarged Europe and for the global coordination of the carmaker’s PA activities.
Inizio, which works with clients in the health and life sciences sectors, appoints Oisín Ó Gógáin as chief people officer... The Boston Beer Company names Allison Stransky CMO, effective Oct. 12. Stransky was previuosly VP and CMO at Samsung Electronics America... Newark Regional Business Partnership and its 501(c)(3) affiliate, the Renaissance Newark Foundation, bring on Kim Lewis-Collins as VP, marketing and business development, a newly created role. 
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
