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Ruder Finn launches rf.aio, a proprietary all-in-one AI optimization offering in collaboration with influenceAI, a member of the agency’s AI Advisory Council. The new offering is spearheaded by the rf.TechLab, Ruder Finn’s analytics and emerging technologies incubator. It monitors and optimizes brand and product mentions in public LLMs (large language models) to support client marketing and reputation efforts. In addition, it identifies key factors such as awareness, accuracy, brand affinity and amplification, influencing the LLM responses to queries and providing actionable insights for response remediation. The LLMs monitored by rf.alo include OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and Meta’s Llama. “As LLMs become the predominant mode of search, it’s imperative that brands adapt to these new platforms, and our new rf.aio offering is instrumental in helping our clients navigate this change,” said Ruder Finn CEO Kathy Bloomgarden.
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Hawke Media acquires We Are Unicorns, an agency that offers a suite of services including brand development, creative concepts, digital marketing consulting, social media management, influencer partnerships and content creation. Operating as “We Are Unicorns, a Hawke Media Company,” WAU will remain at its Seattle base, with founder Molly Hawkins transitioning to managing director and its current team remaining in place. The partnership is intended to strengthen Hawke Media’s commitment to transformative, value-centered marketing by integrating WAU’s expertise in sustainable brand storytelling and long-term client engagement. “Joining forces with Hawke Media enables us to scale our vision, providing a rich suite of resources and support to deepen the impact of our work,” said Hawkins.
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Best Practice Media, an Austin,TX-based social media and digital advertising agency, acquires We Wild Women, a PR agency as well as a coaching and training company. The acquisition positions Best Practice Media as a full-service agency, now providing an expansive suite of public relations services alongside its other capabilities. We Wild Women founder Renée Warren will continue to lead her team within Best Practice Media. "Our combined expertise in social media and digital marketing, coupled with We Wild Women's PR prowess, will continue to elevate the brands we serve," said Best Practice Media CEO Claire Winslow.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
