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Ruder Finn launches rf.aio, a proprietary all-in-one AI optimization offering in collaboration with influenceAI, a member of the agency’s AI Advisory Council. The new offering is spearheaded by the rf.TechLab, Ruder Finn’s analytics and emerging technologies incubator. It monitors and optimizes brand and product mentions in public LLMs (large language models) to support client marketing and reputation efforts. In addition, it identifies key factors such as awareness, accuracy, brand affinity and amplification, influencing the LLM responses to queries and providing actionable insights for response remediation. The LLMs monitored by rf.alo include OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and Meta’s Llama. “As LLMs become the predominant mode of search, it’s imperative that brands adapt to these new platforms, and our new rf.aio offering is instrumental in helping our clients navigate this change,” said Ruder Finn CEO Kathy Bloomgarden.
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Hawke Media acquires We Are Unicorns, an agency that offers a suite of services including brand development, creative concepts, digital marketing consulting, social media management, influencer partnerships and content creation. Operating as “We Are Unicorns, a Hawke Media Company,” WAU will remain at its Seattle base, with founder Molly Hawkins transitioning to managing director and its current team remaining in place. The partnership is intended to strengthen Hawke Media’s commitment to transformative, value-centered marketing by integrating WAU’s expertise in sustainable brand storytelling and long-term client engagement. “Joining forces with Hawke Media enables us to scale our vision, providing a rich suite of resources and support to deepen the impact of our work,” said Hawkins.
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Best Practice Media, an Austin,TX-based social media and digital advertising agency, acquires We Wild Women, a PR agency as well as a coaching and training company. The acquisition positions Best Practice Media as a full-service agency, now providing an expansive suite of public relations services alongside its other capabilities. We Wild Women founder Renée Warren will continue to lead her team within Best Practice Media. "Our combined expertise in social media and digital marketing, coupled with We Wild Women's PR prowess, will continue to elevate the brands we serve," said Best Practice Media CEO Claire Winslow.
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
