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| Priyanka Banerjee |
R[AR]E Public Relations, a Los Angeles-based PR firm that works with real estate clients, names Priyanka Banerjee as VP. Banerjee comes to the firm from Douglas Elliman Real Estate, where she served as Western Region PR lead. She has also worked at Murphy O’Brien and The Hoyt Organization. Banerjee will oversee the launch of R[AR]E’s New York City office, which is set for Q1 2025. "Priyanka’s industry expertise and remarkable media relations skills make her an invaluable addition to R[AR]E," said CEO Amy Rossetti. “Her leadership will not only enhance the strategic services we deliver to our clients but also help propel our growth into 2025 and beyond."
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| Kevin Frisch |
Dave, a personal-finance company, appoints Kevin Frisch as CMO. Frisch was most recently VP of marketing at Intuit, where he led all US marketing for the QuickBooks, the company’s accounting software package. He previously held senior leadership roles at Uber, Wag and GSN. In his new role, Frisch will lead all facets of Dave's marketing strategy, including brand, content, product marketing, acquisition, cross-sell, retention and overall go-to-market. “His unique combination of deep customer empathy and analytical rigor is exactly what we need to drive our marketing strategy forward and fully realize Dave’s mission,” said founder and CEO Jason Wilk. According to a report in the Wall Street Journal, Dave is facing allegations from the FTC that it deceived consumers and charged undisclosed fees in violation of consumer protection laws. The company said in a statement earlier this month that it had been cooperating and negotiating with the FTC for months before the suit was filed and that the allegations were incorrect.
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| Luis Garcia |
Naterra International, a beauty and personal care company, brings on Luis Garcia as CMO. Garcia comes to the company from Galderma, where he served as VP, head of marketing, developing marketing strategies for its Cetaphil and Differin brands. He previously served as director of marketing for Beiersdorf’s Eucerin Skincare line and project leader for luxury and active cosmetic brands at L’Oreal. At Naterra, Garcia will lead marketing initiatives for its brands Tree Hut and Baby Magic, as well as developing full-funnel marketing programs for brand launches. “Luis brings a wealth of expertise in building iconic brands and a bold vision for innovation that aligns perfectly with our goals,” said Naterra International CEO Jon Song.
Seven Letter, which is part of Public Policy Holding Company, brings on former UC Berkeley School of Law media relations director Kelly Devers-Franklin as a partner... Right Line Communications hires John Gentzel as a partner, part of the firm’s strategic shift into the PA space... Ryan, a global tax services and software provider, hires Derek Thomas as CMO.
Global Gateway Advisors names Théa Sphere Iacovelli as managing director, strategic growth. Iacovelli joins the firm from Ketchum... MorganMyers, the agriculture and food marketing and PR unit of G&S Integrated Marketing Communications Group, is bringing on Robin Brannin as managing director, effective Jan. 1... Bospar hires Sarah Dray as content director for healthcare.
FINN Partners promotes Catherine Colford to senior partner of its travel-focused Maverick Creative unit and Caroline Keane to VP in its Hawkins International division... Meyocks ups head of data science and research Beth Ann Boyd to VP of digital delivery; head of PR Beth Davis to VP, PR, social media and content; and account service lead Katie Schetzsle to VP of account service and brand strategy... 7 Brew, a drive-through coffee with 300 stands across the country, hires KFC CMO Nick Chavez to serve as its CMO.
Jaclyn Rothenberg, who was director of public affairs at the Federal Emergency Management Agency, has joined Avoq as senior VP in its New York office.
FTI Consulting has hired Meta's Erin McPike as managing director in its strategic communications unit and head of its Americas telecom, media & technology group.
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