 |
| Priyanka Banerjee |
R[AR]E Public Relations, a Los Angeles-based PR firm that works with real estate clients, names Priyanka Banerjee as VP. Banerjee comes to the firm from Douglas Elliman Real Estate, where she served as Western Region PR lead. She has also worked at Murphy O’Brien and The Hoyt Organization. Banerjee will oversee the launch of R[AR]E’s New York City office, which is set for Q1 2025. "Priyanka’s industry expertise and remarkable media relations skills make her an invaluable addition to R[AR]E," said CEO Amy Rossetti. “Her leadership will not only enhance the strategic services we deliver to our clients but also help propel our growth into 2025 and beyond."
 |
| Kevin Frisch |
Dave, a personal-finance company, appoints Kevin Frisch as CMO. Frisch was most recently VP of marketing at Intuit, where he led all US marketing for the QuickBooks, the company’s accounting software package. He previously held senior leadership roles at Uber, Wag and GSN. In his new role, Frisch will lead all facets of Dave's marketing strategy, including brand, content, product marketing, acquisition, cross-sell, retention and overall go-to-market. “His unique combination of deep customer empathy and analytical rigor is exactly what we need to drive our marketing strategy forward and fully realize Dave’s mission,” said founder and CEO Jason Wilk. According to a report in the Wall Street Journal, Dave is facing allegations from the FTC that it deceived consumers and charged undisclosed fees in violation of consumer protection laws. The company said in a statement earlier this month that it had been cooperating and negotiating with the FTC for months before the suit was filed and that the allegations were incorrect.
 |
| Luis Garcia |
Naterra International, a beauty and personal care company, brings on Luis Garcia as CMO. Garcia comes to the company from Galderma, where he served as VP, head of marketing, developing marketing strategies for its Cetaphil and Differin brands. He previously served as director of marketing for Beiersdorf’s Eucerin Skincare line and project leader for luxury and active cosmetic brands at L’Oreal. At Naterra, Garcia will lead marketing initiatives for its brands Tree Hut and Baby Magic, as well as developing full-funnel marketing programs for brand launches. “Luis brings a wealth of expertise in building iconic brands and a bold vision for innovation that aligns perfectly with our goals,” said Naterra International CEO Jon Song.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
