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BPCM is appointed US PR shop for international sail racing championship Sail GP. Cofounded in 2018 by Oracle founder and chairman Larry Ellison and gold-medal Olympian and five-time America’s Cup winner Sir Russell Coutts, SailGP is a global championship with national teams battling it out in identical high-tech, high-speed 50-foot foiling catamarans at iconic venues around the world. Its 2025 season gets underway in the UAE with the Emirates Dubai Sail Grand Prix Presented by P&O Marinas on Nov. 23-24. “BPCM is a women-led business with deep expertise working with premium lifestyle brands. We are proud to work with BPCM to bring SailGP firmly to the intersection of sport, spectacle and luxury,” said SailGP global communications director Natalie Fortier.
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REYA Communications picks up Laughing Waters, a private villa on Barbados’ Sandy Lane Estate. Headquartered in New York and Miami, REYA will manage Laughing Waters’ media relations in the US and UK, showcasing the estate’s blend of privacy, luxury and Caribbean elegance. Built in the 1960s, the property is now available to guests for the first time, following a redesign completed in winter 2023. Its 12 bedrooms across three buildings, can accommodate up to 24 guests with a dedicated staff team, including an in-house chef and butlers. In addition, the property’s Great House has a private gym, cinema, formal dining areas and art deco bar. REYA’s recent collaborations include campaigns for Neiman Marcus and tour operator Pelorus.
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Scout Lab signs Technovation, a global technology and AI education nonprofit. The agency is working with Technovation as it expands its global footprint, including the recent launch of The AI Forward Alliance, a partnership it created with other global organizations and industry partners. Scout Lab also led the communications strategy for the report Women in AI: A Global Overview of a $200 Billion Innovation Opportunity, which examines the current landscape and future projections for women in technology. Over the last 15 years, Technovation has trained 150,000 girls to be technology entrepreneurs and innovators. “We’ve reached hundreds of thousands of girls globally, but there is still so much more work to be done. Partnering with Scout Lab was crucial to get the word out about our work,” said Technovation founder and CEO Tara Chklovski.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
