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| Taj Reid |
Edelman’s Taj Reid is moving to Burson as global chief creative officer on Jan. 8. He will replace Simon Shaw, who is departing at the end of the year.
Reid was Edelman’s global chief experience office and US creative officer during his more than five-year stint.
He joined the No. 1 independent PR firm from Microsoft, where he worked on shipping Paint 3D, Office and Mixed Reality innovations for Windows.
Corey duBrowa, Burson CEO, said Reid “understands how to reach and motivate audiences at the intersection of creative, design and technology to drive preference and build reputations for clients.”
WPP owns Burson.
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
