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Sachs Media is selected to lead a comprehensive PR and marketing campaign for the Girl Scouts Florida Association as it prepares for the December release of its "State of the Florida Girl" report. The firm’s communications strategy will work to raise awareness for the report through a mix of media reach, digital marketing and grassroots engagement, with a targeted approach to engage policymakers, community leaders, parents and educators across Florida. The Girl Scouts Florida Association represents more than 40,000 girls and 20,000 adult members in six Councils across the state. “Working with Sachs Media has been a truly rewarding experience. Their commitment to advancing our mission and their strategic expertise are exactly what we need to amplify our impact across Florida,” said Girl Scouts of Tropical Florida CEO Chelsea Wilkerson.
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RG2 Communications lands Wave House, an oceanfront high-end condo hotel in El Zonte, El Salvador, an area known as “Bitcoin Beach” due to the fact that it accepts bitcoin as a payment method. The agency’s services for Wave House include international communications strategy, storytelling/brand consultancy, press releases and media hostings. The property’s 19 units range in size from studios to three-bedroom penthouse suites, each with furniture created by local Salvadoran design studio CHWashington Studio. Wave House amenities include a gallery featuring local artists, a 5,000-square-foot rooftop deck with ocean views, a wellness area and a poolside cocktail bar.
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Jack Taylor signs on as PR agency of record for Tonal, a strength training system. The efforts will focus on brand and consumer communications through dynamic storytelling about the product, while underlining Tonal’s growth and innovation. This will include product seeding and in-person demos, building community through activations. Jack Taylor will also work to elevate the leadership team behind the brand, including newly appointed CEO Darren MacDonald, through digital, podcast broadcast, and speaking opportunities spanning traditional and new media channels. Tonal combines data science, computer vision, AI and instructor-led on-demand and live workouts across such fitness categories as strength training, cardio, yoga, HIIT and mobility.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
