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Sachs Media is selected to lead a comprehensive PR and marketing campaign for the Girl Scouts Florida Association as it prepares for the December release of its "State of the Florida Girl" report. The firm’s communications strategy will work to raise awareness for the report through a mix of media reach, digital marketing and grassroots engagement, with a targeted approach to engage policymakers, community leaders, parents and educators across Florida. The Girl Scouts Florida Association represents more than 40,000 girls and 20,000 adult members in six Councils across the state. “Working with Sachs Media has been a truly rewarding experience. Their commitment to advancing our mission and their strategic expertise are exactly what we need to amplify our impact across Florida,” said Girl Scouts of Tropical Florida CEO Chelsea Wilkerson.
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RG2 Communications lands Wave House, an oceanfront high-end condo hotel in El Zonte, El Salvador, an area known as “Bitcoin Beach” due to the fact that it accepts bitcoin as a payment method. The agency’s services for Wave House include international communications strategy, storytelling/brand consultancy, press releases and media hostings. The property’s 19 units range in size from studios to three-bedroom penthouse suites, each with furniture created by local Salvadoran design studio CHWashington Studio. Wave House amenities include a gallery featuring local artists, a 5,000-square-foot rooftop deck with ocean views, a wellness area and a poolside cocktail bar.
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Jack Taylor signs on as PR agency of record for Tonal, a strength training system. The efforts will focus on brand and consumer communications through dynamic storytelling about the product, while underlining Tonal’s growth and innovation. This will include product seeding and in-person demos, building community through activations. Jack Taylor will also work to elevate the leadership team behind the brand, including newly appointed CEO Darren MacDonald, through digital, podcast broadcast, and speaking opportunities spanning traditional and new media channels. Tonal combines data science, computer vision, AI and instructor-led on-demand and live workouts across such fitness categories as strength training, cardio, yoga, HIIT and mobility.
FNK IR adds Marti Technologies, a micromobility and ride-hailing service provider operating in Turkey... 54, a London-based sports and entertainment shop, lands The Institute Golf Club, which is in California’s Santa Clara Valley... RG2 Communications picks up Aguamadera Ibiza, a property on Ibiza, which is off the coast of Spain.
BPCM is appointed US PR shop for international sail racing championship Sail GP... REYA Communications picks up Laughing Waters, a private villa on Barbados’ Sandy Lane Estate... Scout Lab signs Technovation, a global technology and AI education nonprofit.
5WPR wins BERO, a non-alcoholic beer... IMAGINE PR has been appointed as the North American PR rep for The Tschuggen Collection in Switzerland....Proven Media picks up PR duties for the Arizona Dispensaries Association.
Firecracker PR picks up Emerald Technology Ventures, which makes sustainable investments... Evins Communications adds Nomadica, marketer of fine wine in cans, boxes and kegs... The ID Agency lands US PR duties for Formula E, the world's first all-electric street racing series. 
LDPR lands Italy's 135-year-old Grand Hotel Fasano on the shores of Lake Garda... 5WPR adds amp, an at-home AI-powered fitness machine... KM Strategies Group picks up American Civil Liberties Union and its affiliates in Jersey and South Carolina.
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