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Sachs Media is selected to lead a comprehensive PR and marketing campaign for the Girl Scouts Florida Association as it prepares for the December release of its "State of the Florida Girl" report. The firm’s communications strategy will work to raise awareness for the report through a mix of media reach, digital marketing and grassroots engagement, with a targeted approach to engage policymakers, community leaders, parents and educators across Florida. The Girl Scouts Florida Association represents more than 40,000 girls and 20,000 adult members in six Councils across the state. “Working with Sachs Media has been a truly rewarding experience. Their commitment to advancing our mission and their strategic expertise are exactly what we need to amplify our impact across Florida,” said Girl Scouts of Tropical Florida CEO Chelsea Wilkerson.
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RG2 Communications lands Wave House, an oceanfront high-end condo hotel in El Zonte, El Salvador, an area known as “Bitcoin Beach” due to the fact that it accepts bitcoin as a payment method. The agency’s services for Wave House include international communications strategy, storytelling/brand consultancy, press releases and media hostings. The property’s 19 units range in size from studios to three-bedroom penthouse suites, each with furniture created by local Salvadoran design studio CHWashington Studio. Wave House amenities include a gallery featuring local artists, a 5,000-square-foot rooftop deck with ocean views, a wellness area and a poolside cocktail bar.
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Jack Taylor signs on as PR agency of record for Tonal, a strength training system. The efforts will focus on brand and consumer communications through dynamic storytelling about the product, while underlining Tonal’s growth and innovation. This will include product seeding and in-person demos, building community through activations. Jack Taylor will also work to elevate the leadership team behind the brand, including newly appointed CEO Darren MacDonald, through digital, podcast broadcast, and speaking opportunities spanning traditional and new media channels. Tonal combines data science, computer vision, AI and instructor-led on-demand and live workouts across such fitness categories as strength training, cardio, yoga, HIIT and mobility.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
