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MMGY Global is working with Zurich Tourism to promote travel to that Swiss city.
It is to “generate impactful and positive social media and press coverage” and “broaden brand awareness by promoting Zurich's unique architecture, culture and arts,” according to its contract.
Zurich is known for its twin-towered Grossmünster church, which according to legend was founded by Charlemagne. It also is the burial site of Saints Felix and Regula, patron saints of Zurich.
On a lighter note, Zurich is home of the Lindt Home of Chocolate complex.
MMGY’s media outreach may cover news, seasonal storytelling, evergreen content, special events and partnerships.
Julie Freeman, MMGY executive VP & managing director for PR, social & experiential marketing, oversees the Zurich push.
The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
Reflecting on what matters most in an industry that’s always changing.
Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences.
