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MMGY Global is working with Zurich Tourism to promote travel to that Swiss city.
It is to “generate impactful and positive social media and press coverage” and “broaden brand awareness by promoting Zurich's unique architecture, culture and arts,” according to its contract.
Zurich is known for its twin-towered Grossmünster church, which according to legend was founded by Charlemagne. It also is the burial site of Saints Felix and Regula, patron saints of Zurich.
On a lighter note, Zurich is home of the Lindt Home of Chocolate complex.
MMGY’s media outreach may cover news, seasonal storytelling, evergreen content, special events and partnerships.
Julie Freeman, MMGY executive VP & managing director for PR, social & experiential marketing, oversees the Zurich push.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
Sports tourism has become a major player on the travel landscape. The industry needs to keep its eye on the ball to make sure its effect extends past game time.
