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PRSA was named Global Public Relations Association of the Year by the Global Alliance for Public Relations and Communication Management during the World Public Relations Forum 2024 in Bali, Indonesia. The 2024 Global Alliance World Public Relations & Communication Awards received over 100 entries from 20 countries worldwide. PRSA was the only finalist selected from the United States. The Global Public Relations Association of the Year category is open to associations with outstanding work in the public relations and communication industry that push the profession forward. “For 75+ years, PRSA has been a leading advocate for the communications profession in the U.S. and around the world, and we are thrilled to be recognized as the Global Public Relations Association of the Year,” said 2024 PRSA chair Joseph Abreu.
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Cornerstone Government Affairs brings on new state offices and personnel in Delaware, the District of Columbia, Texas and South Carolina. The additions expand the firm’s national footprint beyond its headquarters in Washington, DC and offices in 14 states. Lauren Vella, who was most recently chief of staff to the president at the University of Delaware, will lead the opening of Cornerstone’s Delaware office. Cornerstone’s capabilities at the local level in the District of Columbia and within the state of Maryland will be bolstered by the addition of Manny Geraldo and Derron Parks, while Matt Garcia will work with clients in the Dallas area, and Mark Harmon will help build out Cornerstone’s Charleston, SC location, which opened in August. “Clients continue to ask us for advice and counsel at the state level, and we are excited to be able to expand these capabilities to meet their needs,” Cornerstone president Campbell Kaufman said. “The political landscape is ever-changing, and we are working to stay ahead of the curve.”
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Mercury Public Affairs is merging Chicago-based Serafin & Associates into its Illinois business. Serafin & Associates president and CEO Thom Serafin will join Mercury as co-chair for the agency in Illinois. The partnership is intended to strength Mercury’s Chicago and Illinois statewide operations, leveraging Serafin's knowledge of the Midwest and strategic resources from coast to coast. "Our clients require strategic communications counsel and execution, and Serafin has been a leader in this space. Mercury-Illinois will be full service in every sense in the public affairs world," said former Rep. Cheri Bustos (D-IL), who leads Mercury’s Illinois team.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
