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Trevelino/Keller forms a partnership with Rali, creators of the Change Experience Platform, which leverages AI tools, a change methodology and expert-led journeys to help clients transform their customer and employee experience. Trevelino/Keller launched Rali’s refreshed web and branding experience, and the agency will continue supporting the company through LeadGen, DemandGen and ReputationGen marketing efforts, encompassing growth marketing, public relations and web development. Rali, founded by Larry Mohl, former chief learning officer at Children’s Healthcare of Atlanta and American Express, works with enterprises, non-profits and customer-service-driven organizations. “Rali’s dedication to its customers, partners and team aligns with T/K’s own culture, and we look forward to a long-term partnership,” said Trevelino/Keller co-CEO Gemma Keller.
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MullenLowe PR signs on as PR agency of record for health and wellness company Hain Celestial Group and fellow IPG agency RED is enlisted as media agency of record for the client. MLPR will leverage its expertise in earned media and influencer relations, as well as its deep understanding of the brands’ target audience of young, health-conscious families. RED, with full access to IPG Mediabrands data, tools and partners, will integrate planning and activation across various channels. "We are on a transformative journey to redefine the better-for-you space, making healthier living more accessible to more people. Our partnership with RED and MLPR will elevate this strategy, infusing fresh energy and innovative thinking into our brands,” said Hain Celestial Group president of North America Chad Marquardt.
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CS-Effect, a Chicago-based, certified women-owned agency, signs on as PR agency for the American Bus Association’s upcoming Centennial Celebration in 2026. CS-Effect will work with ABA starting January 2025 to prepare for the event. The effort is set to celebrate the history of the motorcoach and charter bus, group travel and tourism industries. Scope of work will encompass storytelling via digital content and large-scale regional events including a Centennial motorcoach tour. CS-Effect will also work to attract high-profile media to highlight the industry’s contributions to tourism and travel. “We are excited to collaborate with CS-Effect to design and execute a communications campaign that celebrates our mission and members while elevating the vital role motorcoach and charter bus travel plays in connecting people with places across the country,” said American Bus Association president and CEO Fred Ferguson.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
