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| Elöine Barry |
IPREX adds African Media Agency, an integrated pan-African PR and communications agency with offices in Côte d'Ivoire, West Africa, Uganda, South Africa and a presence in 28 African countries, as its newest member. Founded by Eloïne Barry, who serves as CEO, AMA offers such services as media relations, crisis communication, digital marketing, content creation and event management. Its clients include Target Malaria, Science for Africa, The Bill & Melinda Gates Foundation, Nestlé, the Mastercard Foundation, LG, the US State Department and UN Foundation. “We are delighted to welcome a second IPREX partner on the African continent,” said IPREX global president, and founder & CEO of AM O’Sullivan PR Ann-Marie O’Sullivan. “Our network is now represented in both South and West Africa by two distinguished agencies in their fields.”
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120/80 GROUP is moving to an 8,995-square-foot space at 45 West 45th Street in Midtown Manhattan. Its two agencies, 120/80 MKTG and AOx3, have relocated to the new offices from 307 Fifth Ave. The space, which occupies the entire third floor of the building, is part of the firm’s move to emphasize in-person work. “We recognize the intrinsic value that in-person work brings to building relationships with colleagues, clients and all business partners,” said 120/80 GROUP founder and CEO Rob Cronin. “And that is especially true when that work is being conducted in New York City.” Lee & Associates NYC represented 120/80 GROUP in the transaction and Cushman & Wakefield represented the landlord.
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MARC Global Communications launches MARC Sports Marketing & Entertainment, which will work to connect talent across sports, entertainment and culture with leading brands and clients. Darryl Woods, executive director of Coaches vs Racism, a nonprofit that fights systemic racism in sports and society, has joined MARC as chief business officer and will head the new division. He is charged with enhancing the agency’s capacity to deliver high-impact campaigns and collaborations. HBCU GO co-founder Clinton Evans has joined as a managing partner to build new strategic partnerships and create opportunities for content development and distribution for clients. The new division will also include Navarro Thompson, who as director of women’s basketball, will lead efforts around a roster of WNBA talent.
Trevelino/Keller forms a partnership with Rali, creators of the Change Experience Platform... MullenLowe PR signs health and wellness company Hain Celestial Group... CS-Effect drives PR for American Bus Assn.’s upcoming centennial celebration in 2026. 
PRSA was named Global Public Relations Association of the Year by the Global Alliance for Public Relations and Communication Management... Cornerstone Government Affairs brings on new state offices and personnel in Delaware, DC, Texas and South Carolina... Mercury Public Affairs is merging Chicago-based Serafin & Associates into its Illinois business. 
Burson is integrating strategic market research consultancy and fellow WPP company BSG (formerly Benenson Strategy Group) into its U.S. Insights, Data & Intelligence group... French/West/Vaughan announces a strategic alliance with Dallas-based Baker & Bonner Creative Emporium... Stagwell adds Blue Horse Digital Marketing (Malaysia) and Dash Digital (South Africa) to its global affiliate network... Sprout Social unveils new services.
Ruder Finn launches rf.aio, a proprietary all-in-one AI optimization offering in collaboration with influenceAI... Hawke Media acquires We Are Unicorns, creative/brand development shop... Best Practice Media adds We Wild Women, PR, coaching & training outfit.....
LaunchSquad acquires Megawatt, a Boston-based content marketing shop... Milk & Honey PR signs a cooperation agreement with Abu Dhabi-based 9Yards Communications... R.J. Walker & Co. founder Ryan Walker hosted a Nov. 7 event at which startup founders, investors and journalists discussed the importance of messaging.
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