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Hemsworth is named marketing agency of record for the Computer Museum of America. The agency will support CMoA’s reputation as a premier attraction in the metro Atlanta area through integrated PR, digital and traditional marketing campaigns targeting both consumers and the education market, with a focus on establishing the museum as a technology mecca and reinforcing its position as the home of one of the world’s largest collections of digital-age artifacts. Hemsworth will also manage CMoA’s social media strategy. The museum, which recently celebrated its fifth anniversary, will launch a new permanent exhibition, iNNOVATE: Fifty Years of Inspiration at Apple, in 2026. “Hemsworth’s established connections within the market and expertise in marketing attractions on a national and global scale will undoubtedly help elevate awareness for our special museum,” said Computer Museum of America founder and board chair Lonnie Mimms.
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MSR adds Savant Growth and subsidiary DevSavant, as well as Almaden Valley Athletic Club, to its client roster. For Savant Growth, the agency will boost thought leadership and social media presence, focusing on the firm's expertise in B2B, SaaS, AI, and its AppliedAI solution, which streamlines operations and growth for portfolio companies. MSR will provide Latin American software development and talent provider DevSavant with content creation and thought leadership services. For AVAC, MSR will work to enhance the Club's profile in health and wellness by promoting its programming and facilities. "MSR is a valued partner who has helped us develop impactful messaging,” said Savant Growth co-founder and managing partner Javier Rojas.
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Carve Communications signs on with Red Toolbox, a toy company inspired by professional-grade tools and outdoor equipment. The company’s playsets provide children with skill-building experiences that are immersive and inspire creativity, social skills, and hands-on learning. Thes partnership marks Carve’s first new client since acquiring Freeman Public Relations in November, underscoring its expanding capabilities within the children’s toy industry. “Their years of experience and proven track record, coupled with their multifaceted, results-driven approach to PR is exactly what we need to amplify our standout brands,” said Red Toolbox SVP of marketing and licensing Donna Arbietman.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
