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Edelman is cutting 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
The No. 1 PR firm is winding down its Edible (food), Revere (digital experiences) Salutem (health & wellness), Mustache (creative), EGA (public/government affairs) and Delta (brand strategy) units and consolidating those offerings at home base. It will retain client-specific brands Assembly for Microsoft, and Kinisi for Johnson & Johnson.
Richard Edelman said clients want the integration of specialist services into the larger firm for "speedy access to our geographic reach, deep industry knowledge and creative ability."
The firm will focus on healthcare, technology, food & beverage, financial services and energy transition for growth.
Edelman said the restructuring will help the firm remain nimble and agile in delivering on clients’ needs with senior people leading every engagement.
He is deeply optimistic about the future, believing the shop is well positioned to deal with geopolitical uncertainty and challenging societal issues.
There are 5,870 staffers in Edelman’s 60-office network.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
ICR has unveiled comprehensive brand update intended to provide a single, unified global identity across the firm’s core offering.
