 |
The MicDrop Agency lands ClimateTech Connect 2025, an event designed to drive innovation in climate resilience, adaptation and sustainability. The event, which will take place April 15–16, 2025, at the Ronald Reagan National Building and International Trade Center in Washington, DC, will gather over 1,500 global leaders, featuring keynotes, panel discussions and workshops. MicDrop’s “proven expertise in tech-focused PR and high-profile event communications makes them the ideal partner to ensure the success and impact of ClimateTech Connect 2025,” said ClimateTech Connect CEO Megan Kuczynski.
 |
FINN Partners announces that its New York-based consumer lifestyle and sports division has been selected by U.S. Ski & Snowboard, the national governing body for Olympic and Paralympic skiing and snowboarding, as PR agency of record leading into the 2026 Winter Olympics. FINN will support U.S. Ski & Snowboard’s mission to increase public awareness and positive perception of Olympic and Paralympic sports year-round with strategic communications efforts that incorporate key brand partnerships, highlight Team USA ski and snowboard athletes and integrate marquee domestic World Cup events. The agency’s expertise with Olympic and Paralympic PR has included work with USA Fencing, Kodiak’s partnership with USA Climbing, Excel Sports’ female roster and the National Women’s Soccer League. “The group’s impressive breadth of experience and dedicated team of PR experts are exactly what we need to help us succeed in these efforts,” said Sophie Goldschmidt, President and CEO, U.S. Ski & Snowboard.
 |
Brands2Life signs on as PR and communications agency in the UK for Rennie, a heartburn and indigestion consumer health brand from Bayer. Brands2Life will focus on delivering a dating-led campaign that resonates with modern consumers and reinforces Rennie’s position as the trusted brand for fast-acting heartburn relief. “Brands2Life addressed our brief in a really clear and compelling way. Their passion, energy and smart ideas left our team feeling very excited,” said Bayer Consumer Health UK head of media relations, Reena Bajwa.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
