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SalientMG, a US-based strategic marketing firm that works with B2B tech companies, forms an alliance with the Bluestripe Group, an integrated B2B marketing services group based in the UK. The alliance will help the companies expand their global integrated, full-funnel marketing and media relations services, while also offering such bespoke marketing opportunities for clients as podcasts, communities, roundtables, custom content, customer communications, demand generation and executive visibility programs. “Our clients want to lead their respective industries, in North America and beyond; we couldn’t be more excited to expand into EMEA through our new strategic alliance with Bluestripe Group,” said Salient CEO Mack McKelvey. “SalientMG shares our passion and our view that the traditional agency model needs disrupting,” said Bluestripe Group. “We’re natural partners.”
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5WPR expands its health & wellness division with the addition of a unit focused on functional nutrition. The agency will now cover areas in the sector including gut health, supplements and functional ingredient beverages, performance and sports nutrition, protein powders, probiotics, weight management, collagen peptides, meal replacement powders, functional mushrooms, nutraceuticals and pet wellness. The move is in response to increased consumer demand for products that offer more than basic nutritional benefits. "The functional nutrition market is not just growing; it's redefining the health and wellness industry," said Ilisa Wirgin, managing partner and EVP of 5WPR's health & wellness and beauty divisions.
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KateCo. PR, an independent Australia-based agency, will be opening offices in New York and Miami in 2025. The move will give Australian brands the opportunity to launch in the US with local PR specialists, while maintaining on-the-ground support in Australia to help manage the team and support growth. KateCo.’s US team, which boasts PR specialists across beauty, fashion, wellness, events and lifestyle, includes former Karla Otto account director Brittanae Casper, based in New York City, and Nic Bryant, who will work from Miami.“Our deep knowledge coupled with our long history with our clients, puts us in the perfect position to provide strategic counsel on international expansion,” said KateCo. managing director Kate Keane.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
