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SalientMG, a US-based strategic marketing firm that works with B2B tech companies, forms an alliance with the Bluestripe Group, an integrated B2B marketing services group based in the UK. The alliance will help the companies expand their global integrated, full-funnel marketing and media relations services, while also offering such bespoke marketing opportunities for clients as podcasts, communities, roundtables, custom content, customer communications, demand generation and executive visibility programs. “Our clients want to lead their respective industries, in North America and beyond; we couldn’t be more excited to expand into EMEA through our new strategic alliance with Bluestripe Group,” said Salient CEO Mack McKelvey. “SalientMG shares our passion and our view that the traditional agency model needs disrupting,” said Bluestripe Group. “We’re natural partners.”
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5WPR expands its health & wellness division with the addition of a unit focused on functional nutrition. The agency will now cover areas in the sector including gut health, supplements and functional ingredient beverages, performance and sports nutrition, protein powders, probiotics, weight management, collagen peptides, meal replacement powders, functional mushrooms, nutraceuticals and pet wellness. The move is in response to increased consumer demand for products that offer more than basic nutritional benefits. "The functional nutrition market is not just growing; it's redefining the health and wellness industry," said Ilisa Wirgin, managing partner and EVP of 5WPR's health & wellness and beauty divisions.
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KateCo. PR, an independent Australia-based agency, will be opening offices in New York and Miami in 2025. The move will give Australian brands the opportunity to launch in the US with local PR specialists, while maintaining on-the-ground support in Australia to help manage the team and support growth. KateCo.’s US team, which boasts PR specialists across beauty, fashion, wellness, events and lifestyle, includes former Karla Otto account director Brittanae Casper, based in New York City, and Nic Bryant, who will work from Miami.“Our deep knowledge coupled with our long history with our clients, puts us in the perfect position to provide strategic counsel on international expansion,” said KateCo. managing director Kate Keane.
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
