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SalientMG, a US-based strategic marketing firm that works with B2B tech companies, forms an alliance with the Bluestripe Group, an integrated B2B marketing services group based in the UK. The alliance will help the companies expand their global integrated, full-funnel marketing and media relations services, while also offering such bespoke marketing opportunities for clients as podcasts, communities, roundtables, custom content, customer communications, demand generation and executive visibility programs. “Our clients want to lead their respective industries, in North America and beyond; we couldn’t be more excited to expand into EMEA through our new strategic alliance with Bluestripe Group,” said Salient CEO Mack McKelvey. “SalientMG shares our passion and our view that the traditional agency model needs disrupting,” said Bluestripe Group. “We’re natural partners.”
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5WPR expands its health & wellness division with the addition of a unit focused on functional nutrition. The agency will now cover areas in the sector including gut health, supplements and functional ingredient beverages, performance and sports nutrition, protein powders, probiotics, weight management, collagen peptides, meal replacement powders, functional mushrooms, nutraceuticals and pet wellness. The move is in response to increased consumer demand for products that offer more than basic nutritional benefits. "The functional nutrition market is not just growing; it's redefining the health and wellness industry," said Ilisa Wirgin, managing partner and EVP of 5WPR's health & wellness and beauty divisions.
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KateCo. PR, an independent Australia-based agency, will be opening offices in New York and Miami in 2025. The move will give Australian brands the opportunity to launch in the US with local PR specialists, while maintaining on-the-ground support in Australia to help manage the team and support growth. KateCo.’s US team, which boasts PR specialists across beauty, fashion, wellness, events and lifestyle, includes former Karla Otto account director Brittanae Casper, based in New York City, and Nic Bryant, who will work from Miami.“Our deep knowledge coupled with our long history with our clients, puts us in the perfect position to provide strategic counsel on international expansion,” said KateCo. managing director Kate Keane.
Stagwell is acquiring ADK GLOBAL, a network of overseas marketing communications units, managed by Japan-based ADK Holdings... Hart, a Toledo-based brand transformation shop, acquires Rebuild, a Detroit-based firm that does digital marketing, brand development and website work... 1905 New Media, a St. Louis-based integrated marketing communications firm, finalizes the acquisition of Mauge, a Chicago creative agency that offers branding, strategic marketing and design services.
MAD Global Strategy acquires consulting firm ConVista Public Affairs... The Bloc, a women-owned agency focused on the healthcare sector, opens a new regional office in Singapore as part of its strategic expansion into the AMEA region... Bospar principal Curtis Sparrer has written a children’s book on PR titled “Game Face.” 
MotionPoint, which provides businesses with website translation and multilingual marketing, acquires multilingual content marketing agency Key Content... Klick Health acquires Peregrine Market Access, a consulting, communications and commercialization agency working with clients in the life sciences sector... PR Boutiques International is hosting its first Crisis Communication Masterclass on Jan. 27. 
AC&M Group, a minority-owned marketing agency based in Charlotte, opens an office in Monterrey, Mexico... Superior Public Relations, a Chicago shop, and Boston's Next Step Communications form a partnership and rebrand as 983 Group (a nod to the 983 miles separating the cities)... Supreme Group, acquires Curator24, a marketing and ad agency that works with healthcare companies. 
French/West/Vaughan brings Detroit-based The Millerschin Group, which it acquired in 2022, under the umbrella of the FWV agency brand... CorePoint Strategies, a public affairs firm focused on technology and telecommunications policy issues, launches... Later, which offers influencer marketing and social media management software, acquires influencer platform Mavely.
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