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SalientMG, a US-based strategic marketing firm that works with B2B tech companies, forms an alliance with the Bluestripe Group, an integrated B2B marketing services group based in the UK. The alliance will help the companies expand their global integrated, full-funnel marketing and media relations services, while also offering such bespoke marketing opportunities for clients as podcasts, communities, roundtables, custom content, customer communications, demand generation and executive visibility programs. “Our clients want to lead their respective industries, in North America and beyond; we couldn’t be more excited to expand into EMEA through our new strategic alliance with Bluestripe Group,” said Salient CEO Mack McKelvey. “SalientMG shares our passion and our view that the traditional agency model needs disrupting,” said Bluestripe Group. “We’re natural partners.”
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5WPR expands its health & wellness division with the addition of a unit focused on functional nutrition. The agency will now cover areas in the sector including gut health, supplements and functional ingredient beverages, performance and sports nutrition, protein powders, probiotics, weight management, collagen peptides, meal replacement powders, functional mushrooms, nutraceuticals and pet wellness. The move is in response to increased consumer demand for products that offer more than basic nutritional benefits. "The functional nutrition market is not just growing; it's redefining the health and wellness industry," said Ilisa Wirgin, managing partner and EVP of 5WPR's health & wellness and beauty divisions.
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KateCo. PR, an independent Australia-based agency, will be opening offices in New York and Miami in 2025. The move will give Australian brands the opportunity to launch in the US with local PR specialists, while maintaining on-the-ground support in Australia to help manage the team and support growth. KateCo.’s US team, which boasts PR specialists across beauty, fashion, wellness, events and lifestyle, includes former Karla Otto account director Brittanae Casper, based in New York City, and Nic Bryant, who will work from Miami.“Our deep knowledge coupled with our long history with our clients, puts us in the perfect position to provide strategic counsel on international expansion,” said KateCo. managing director Kate Keane.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
