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Joele Frank represents AEA Investors as the private equity fund acquires digital shop Huge from Interpublic.
Founded in 1999, Brooklyn-based Huge has done work for ExxonMobil, Google, McDonald’s and NBCU.
AEA is pairing Huge with its portfolio company, Hero Digital.
AEA operating partner Jim Coleman said the marriage of Huge and Hero Digital will form "an experience transformation powerhouse that is well positioned for accelerated growth in an increasingly data-driven and digitally led marketplace.”
IPG chief Philippe Krakowsky is pleased for the team at Huge. He “looks forward to seeing the next phase for this storied digital brand as the company continues its evolution under new ownership.”
The Rockefeller, Mellon and Harriman family interests and SG Warburg & Co. launched AEA in 1968 as a private investment vehicle for family offices. It manages $19B in invested and committed capital funds.
Joele Frank, Wilkinson Brimmer Katcher’s Kate Thompson, Erick Carlson and Madeline Jones represent AEA Investors.
FGS Global represents Copart as the online vehicle auction company acquires auto marketplace and data services business ACV, a Joele Frank client, in a deal valued at $1.9B.
BGR Group represents Noble Supply and Logistics as it files for Chapter 11 due to a change in its weapons support contract with the Defense Logistics Agency.
C Street Advisory Group is handling the Chapter 11 filing of LIV Golf following the move by Saudi Arabia’s Public Investment Fund to pull the financial plug on the League. (Updated)
Teneo handles Bamboo Insurance Services as the Midvale, UT-based marketer of homeowner policies files a Form S-1 statement with the SEC for an initial public offering.
FTI Consulting handles West Marine as the nation’s leading retailer of marine parts and accessories for boating, fishing and sailing enthusiasts emerges from Chapter 11 bankruptcy.
