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Joele Frank represents AEA Investors as the private equity fund acquires digital shop Huge from Interpublic.
Founded in 1999, Brooklyn-based Huge has done work for ExxonMobil, Google, McDonald’s and NBCU.
AEA is pairing Huge with its portfolio company, Hero Digital.
AEA operating partner Jim Coleman said the marriage of Huge and Hero Digital will form "an experience transformation powerhouse that is well positioned for accelerated growth in an increasingly data-driven and digitally led marketplace.”
IPG chief Philippe Krakowsky is pleased for the team at Huge. He “looks forward to seeing the next phase for this storied digital brand as the company continues its evolution under new ownership.”
The Rockefeller, Mellon and Harriman family interests and SG Warburg & Co. launched AEA in 1968 as a private investment vehicle for family offices. It manages $19B in invested and committed capital funds.
Joele Frank, Wilkinson Brimmer Katcher’s Kate Thompson, Erick Carlson and Madeline Jones represent AEA Investors.


Interpublic posted a 5.1 percent drop in Q3 net revenues to $2.5B as CEO Philippe Krakowsky reports the final financial results of the publicly traded company.
Joele Frank handles Pine Gate Renewables as the Asheville, NC-based solar power development company declares Chapter 11 in the aftermath of Donald Trump’s cuts to wind & solar tax credits.
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Joele Frank works for Klöckner Pentaplast as the German maker of plastic films declares Chapter 11. A successful reorganization would slash its its corporate debt by $1.5B.
Teneo represents Metsera, the New York City biotech focused on weight-control products, which is subject to a bidding war between heavyweights Novo Nordisk and Pfizer.



