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Crosby is engaged by The Dave Thomas Foundation for Adoption to develop a new national public service announcement campaign that raises awareness about the urgent need for foster care adoption in the United States. The agency will create and test campaign concepts, and then produce and distribute TV, radio, print and out-of-home PSAs that inspire people to learn more about how they can get involved to help. The Dave Thomas Foundation for Adoption is a national, nonprofit public charity dedicated to finding permanent homes for children waiting in foster care systems. “We’re honored to be selected by the Dave Thomas Foundation for Adoption to communicate its important message and build support for this cause,” said Crosby President Raymond Crosby.
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| The Glen House |
Redpoint adds The Glen House and The Hotel Ursa to its client roster. The agency will handle North American media relations for the two New England-based hotels. The Glen House, located in New Hampshire's Mt. Washington Valley, attracts outdoor enthusiasts and is committed to preserving the natural resources of the surrounding mountains. Its green technology includes geothermal heating and cooling and dark sky compliant lighting. The Hotel Ursa, on the University of Maine’s Orono campus, blends historic buildings with contemporary amenities in a location that provides ready access to cross-country skiing, hiking, fishing and kayaking on nearby trails and rivers.
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Alloy is named agency of record for Further, a data, cloud and AI company that helps clients integrate raw data into their decision making. The agency is tasked with designing a comprehensive public relations and lead generation program to elevate the Further brand as a leader in helping companies find new business opportunities, make smart decisions and drive business impact. Alloy’s scope of work will include tailored PR, content and performance marketing strategies. “Their understanding of our sectors and approach to crafting compelling narratives is already proving to be invaluable as we seek to elevate our brand and connect with key decision-makers across industries,” said Further head of marketing Cassy MacDonald.
The Pollack Group lands Simon Wiesenthal Center (one of the world’s foremost Jewish human rights organizations), Moriah Media and the Museum of Tolerance... Firecracker PR wins Advance Solutions, a global technology solutions provider headquartered in Atlanta... The Uptown Agency of Dallas adds Traver Connect, provider of services to car dealers
TURNER is reappointed as PR agency of record for Travel Wisconsin, the official destination marketing organization for the state... Raptor PR lands Clear Angle Studios, a 3D capture and processing company for the film and TV industries... HKA Marketing Communications to promote the International Year of Quantum Science and Technology... Verde Brand Communications picks up VALLON, a family-owned eyewear brand.
FINN Partners is selected to lead growth marketing strategies and programs for Apex Fintech Solutions... Wilks Group is chosen to provide marketing strategy, content and public relations for AMKUS® Rescue Systems and Lumos Transforms... GS&F is named agency of record for Guthrie’s, a fast-casual franchise. 
Burson Group has signed on to provide as-needed US communications support to Gulf Hill & Knowlton on behalf of its client Riyadh Air, which is owned by Saudi Arabia’s Public Investment Fund.
Crosby Marketing Communications is named a prime contractor on the National Institutes of Health’s five-year, $1 billion Public Information and Communication Services contract... Champion signs on as agency of record for craft spirits brand Western Son Vodka... The Uptown Agency, a Dallas-based shop, partners with TEZ Technology, which provides mobility, parking and payment solutions.
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