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Crosby is engaged by The Dave Thomas Foundation for Adoption to develop a new national public service announcement campaign that raises awareness about the urgent need for foster care adoption in the United States. The agency will create and test campaign concepts, and then produce and distribute TV, radio, print and out-of-home PSAs that inspire people to learn more about how they can get involved to help. The Dave Thomas Foundation for Adoption is a national, nonprofit public charity dedicated to finding permanent homes for children waiting in foster care systems. “We’re honored to be selected by the Dave Thomas Foundation for Adoption to communicate its important message and build support for this cause,” said Crosby President Raymond Crosby.
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| The Glen House |
Redpoint adds The Glen House and The Hotel Ursa to its client roster. The agency will handle North American media relations for the two New England-based hotels. The Glen House, located in New Hampshire's Mt. Washington Valley, attracts outdoor enthusiasts and is committed to preserving the natural resources of the surrounding mountains. Its green technology includes geothermal heating and cooling and dark sky compliant lighting. The Hotel Ursa, on the University of Maine’s Orono campus, blends historic buildings with contemporary amenities in a location that provides ready access to cross-country skiing, hiking, fishing and kayaking on nearby trails and rivers.
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Alloy is named agency of record for Further, a data, cloud and AI company that helps clients integrate raw data into their decision making. The agency is tasked with designing a comprehensive public relations and lead generation program to elevate the Further brand as a leader in helping companies find new business opportunities, make smart decisions and drive business impact. Alloy’s scope of work will include tailored PR, content and performance marketing strategies. “Their understanding of our sectors and approach to crafting compelling narratives is already proving to be invaluable as we seek to elevate our brand and connect with key decision-makers across industries,” said Further head of marketing Cassy MacDonald.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
