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Crosby is engaged by The Dave Thomas Foundation for Adoption to develop a new national public service announcement campaign that raises awareness about the urgent need for foster care adoption in the United States. The agency will create and test campaign concepts, and then produce and distribute TV, radio, print and out-of-home PSAs that inspire people to learn more about how they can get involved to help. The Dave Thomas Foundation for Adoption is a national, nonprofit public charity dedicated to finding permanent homes for children waiting in foster care systems. “We’re honored to be selected by the Dave Thomas Foundation for Adoption to communicate its important message and build support for this cause,” said Crosby President Raymond Crosby.
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| The Glen House |
Redpoint adds The Glen House and The Hotel Ursa to its client roster. The agency will handle North American media relations for the two New England-based hotels. The Glen House, located in New Hampshire's Mt. Washington Valley, attracts outdoor enthusiasts and is committed to preserving the natural resources of the surrounding mountains. Its green technology includes geothermal heating and cooling and dark sky compliant lighting. The Hotel Ursa, on the University of Maine’s Orono campus, blends historic buildings with contemporary amenities in a location that provides ready access to cross-country skiing, hiking, fishing and kayaking on nearby trails and rivers.
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Alloy is named agency of record for Further, a data, cloud and AI company that helps clients integrate raw data into their decision making. The agency is tasked with designing a comprehensive public relations and lead generation program to elevate the Further brand as a leader in helping companies find new business opportunities, make smart decisions and drive business impact. Alloy’s scope of work will include tailored PR, content and performance marketing strategies. “Their understanding of our sectors and approach to crafting compelling narratives is already proving to be invaluable as we seek to elevate our brand and connect with key decision-makers across industries,” said Further head of marketing Cassy MacDonald.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
