Listen to Michele Linn of Mantis Research as she reviews three keys for telling compelling content stories with original research on the latest O'Dwyer's webinar. Researchscape's Jeffrey Henning and Tony Cheevers discuss the results of their analysis of newsmaker surveys published on U.S. newswires in 2024.
Hot Topics, Cool Data
Wed., Dec. 11, 2024
By John O'Dwyer
Category: Media Relations
More Media Relations posts from O'Dwyer's:
| • | Building the Trusted Storyline With PR-Hesitant ClientsMon., Dec. 2, 2024
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The most important story public relations professionals can tell involves explaining the importance and process of PR with the clients whose brands we represent.| • | Media Relations Doesn’t Have to be Spooky: Embrace Your Fears to Make the PitchThu., Oct. 31, 2024
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Just because it’s spooky season doesn’t mean your job needs to be, too. If you’re avoiding media relations out of fear, here’s some fresh perspectives to help you master the pitch.| • | Getting Clients Interested in Local Media—to Help Save ItWed., Oct. 30, 2024
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By the end of 2025, America will have lost one-third of its newspapers, according to the Medill Local News Initiative. Here's what publicists can do to reverse this disturbing trend.| • | Making the News Cycle Work for YouWed., Oct. 16, 2024
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MediaSource’s Lisa Arledge Powell and Shannon McCormick discussed effective ways to navigate the hectic media landscape, especially with the presidential election dominating the news, and leverage it for media coverage, during an O'Dwyer's webinar Oct. 8.| • | PR Pros: Build Trust With JournalistsFri., Oct. 11, 2024
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“Some of the best stories I’ve worked on have been because I’ve had a relationship with a PR person,” Deborah Berry, national correspondent for USA Today, told attendees at PRSA National Capital Chapter's Oct. 1 meeting.
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