Listen to Michele Linn of Mantis Research as she reviews three keys for telling compelling content stories with original research on the latest O'Dwyer's webinar. Researchscape's Jeffrey Henning and Tony Cheevers discuss the results of their analysis of newsmaker surveys published on U.S. newswires in 2024.
Hot Topics, Cool Data
Wed., Dec. 11, 2024
By John O'Dwyer
Category: Media Relations
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When a media pitch doesn’t land, it’s time to stop wasting time. Take a step back (or several) and take a deep dive to pivot your pitch. It can be the difference between crickets and coverage.| • | How to Stay Relevant with Purposeful NewsjackingWed., Apr. 16, 2025
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| • | Media Maneuvers: Novak To Helm Comcast's Cable SpinoffFri., Mar. 21, 2025
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Comcast names David Novak, former CEO of Yum! Brands, chairman of SpinCo, the bundle of cable TV networks that include USA Network, MSNBC, Oxygen, E!, SYFY and the Golf Channel... Print media will face a big hurdle if Donald Trump’s proposed tariffs go into effect on April 2 as Canada supplies 80 percent of paper used by US newspapers... Gannett ups Trisha Gosser to CFO.| • | PR's Top Pros Share Their Hot Takes for 2025Fri., Jan. 24, 2025
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We asked some of the top people in the industry what their take is on changes that will be happening in 2025. | • | Building the Trusted Storyline With PR-Hesitant ClientsMon., Dec. 2, 2024
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The most important story public relations professionals can tell involves explaining the importance and process of PR with the clients whose brands we represent.
