Listen to Michele Linn of Mantis Research as she reviews three keys for telling compelling content stories with original research on the latest O'Dwyer's webinar. Researchscape's Jeffrey Henning and Tony Cheevers discuss the results of their analysis of newsmaker surveys published on U.S. newswires in 2024.
Hot Topics, Cool Data
Wed., Dec. 11, 2024
By John O'Dwyer
More stories from John O'Dwyer
Main Category: Media Relations
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More Media Relations posts from O'Dwyer's:
| • | Powell's PR Prowess Trumps Trump'sTue., Feb. 10, 2026 |
| • | Five Pitching Styles to Break Through the NoiseMon., Feb. 2, 2026 |
| • | Five Ways to Communicate With Impact Across Media PlatformsMon., Jan. 19, 2026 |
| • | A Look at a Brown University Mass Shooting Press ConferenceTue., Dec. 30, 2025 |
| • | Why "Newsjacking" Rarely WorksThu., Sep. 11, 2025 |

Why Federal Reserve chair Jerome Powell’s latest public relations move has him beating Trump at his own game.
Five attention-grabbing pitching tactics that can help PR professionals land media coverage.
Spokespeople must shift seamlessly from live TV to podcasts, regional multicultural outlets to national Zoom interviews - all sometimes in the same week.
Breaking news press conferences with many speakers can sometimes be hard to carry out totally without a hitch.
Newsjacking promises quick wins, but often delivers silence, not coverage.



