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Kaplow is appointed as agency of record for four brands from the portfolio of Henkel North America, a manufacturer of personal care and household cleaning products. The agency will oversee communications strategy, media relations, influencer/tastemaker engagement and thought leadership for each of the brands. The brands newly represented by Kaplow are DevaCurl, which is targeted at customers with curly hair; SexyHair, a professional brand of salon grade products; STMNT Grooming Goods, a barbering brand; and hair coloring brand #Mydentity.
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Red Fan Communications signs on as agency of record for ESO Solutions, a data source and software provider for EMS, fire departments, hospitals and state agencies. Red Fan will be leading ESO's media relations and thought leadership initiatives. ESO’s offerings focus on delivering insights that improve quality of care and transform the way first responders collect, share, report and analyze critical information to improve community health, safety and patient outcomes.
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Kafka Media Group is named agency of record for PulseJet Studios, a San Francisco-based studio producing virtual reality music videos. The agency will handle PulseJet Studios’ public relations strategy as well as managing media relations and building brand recognition. KMG will also lead targeted influencer relationship expansion and identify strategic thought leadership opportunities. “In just 3 months, KMG has met many of our major media goals and established PulseJet among journalists as a leader in the virtual reality space,” said PulseJet founder and president John Gearty.
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Colangelo & Partners is selected as public agency of record for the Consorzio Alto Adige Wines, which represents winemakers from Alto Adige, one of Italy's smallest wine-producing regions. The agency will lead integrated public relations efforts, including media outreach, event planning and campaigns focused on showcasing the unique qualities of Alto Adige wines along with their distinctive Alpine-Mediterranean terroir. The partnership is part of the consortium's mission to expand its global presence and connect with US wine enthusiasts, media, and trade professionals. "The US is a vital market for Alto Adige wines, and we are excited to collaborate with Colangelo & Partners to amplify our message," said Consorzio Alto Adige Wines director Eduard Bernhart.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
