 |
Kaplow is appointed as agency of record for four brands from the portfolio of Henkel North America, a manufacturer of personal care and household cleaning products. The agency will oversee communications strategy, media relations, influencer/tastemaker engagement and thought leadership for each of the brands. The brands newly represented by Kaplow are DevaCurl, which is targeted at customers with curly hair; SexyHair, a professional brand of salon grade products; STMNT Grooming Goods, a barbering brand; and hair coloring brand #Mydentity.
 |
Red Fan Communications signs on as agency of record for ESO Solutions, a data source and software provider for EMS, fire departments, hospitals and state agencies. Red Fan will be leading ESO's media relations and thought leadership initiatives. ESO’s offerings focus on delivering insights that improve quality of care and transform the way first responders collect, share, report and analyze critical information to improve community health, safety and patient outcomes.
 |
Kafka Media Group is named agency of record for PulseJet Studios, a San Francisco-based studio producing virtual reality music videos. The agency will handle PulseJet Studios’ public relations strategy as well as managing media relations and building brand recognition. KMG will also lead targeted influencer relationship expansion and identify strategic thought leadership opportunities. “In just 3 months, KMG has met many of our major media goals and established PulseJet among journalists as a leader in the virtual reality space,” said PulseJet founder and president John Gearty.
 |
Colangelo & Partners is selected as public agency of record for the Consorzio Alto Adige Wines, which represents winemakers from Alto Adige, one of Italy's smallest wine-producing regions. The agency will lead integrated public relations efforts, including media outreach, event planning and campaigns focused on showcasing the unique qualities of Alto Adige wines along with their distinctive Alpine-Mediterranean terroir. The partnership is part of the consortium's mission to expand its global presence and connect with US wine enthusiasts, media, and trade professionals. "The US is a vital market for Alto Adige wines, and we are excited to collaborate with Colangelo & Partners to amplify our message," said Consorzio Alto Adige Wines director Eduard Bernhart.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
