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WPP and Universal Music Group form a strategic partnership that will combine UMG’s family of artists and labels, as well as its global data and insights team, with WPP’s creative scale and client network. The partnership will give WPP clients the opportunity to connect with UMG artists and their music, plus access to the company’s music catalog. WPP and UMG will also work together to responsibly explore new ways that AI can better help brands and artists connect. "Music is becoming an even more powerful cultural force, and technology is rewriting how we experience it,” said WPP chief technology officer Stephan Pretorius. “This partnership with UMG will allow us to leverage emerging technologies and data insights to create truly innovative music-driven campaigns for our clients, shaping the future of brand engagement.”
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Marathon Strategies releases its newly updated Meet The Freshmen guide to the 119th Congress. The nonpartisan report details the positions every new member has taken on the issues that will define the incoming Congress—from pledges on economic reform and immigration to commitments on foreign policy and health care. It is designed to help communicators prepare for the policy debates that are set to drive the political agenda in 2025. Recent additions to the guide include Representatives Derek Tran (CA-45) and Adam Gray (CA-13).
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Signal Group, a DC-based public affairs firm, releases the Right-Wing Media Map, a comprehensive analysis of the conservative media landscape in America. The map shows how outlets outside the traditional mainstream are shaping broader coverage and discourse around politics and policy today. It is broken down into three categories across the conservative ideological spectrum: Far-Right, Conservative Right and Traditional Right, as well as an assessment of the social media platforms used by the conservative movement. In addition to describing each outlet, the map also identifies the key personalities behind them. “These are the outlets read by Republicans in congress, their staff, and the leaders of the media ecosystem shaping the America First movement,” said Signa Group director Julian Graham, who led the research for this analysis. Graham will be hosting a webinar on Thursday, Dec. 19 at 1pm to discuss the findings of the analysis in more detail.
PAN launches a B2B web services offering... Strata, a women- and LGBTQ-owned shop with with deep tech B2B experience, launches....Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, and Philadelphia, opens in Albuquerque.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
