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PAN picks up VTEX, a commerce platform for enterprise B2C and B2B brands and retailers. The agency will be working closely with VTEX’s marketing, sales and leadership teams to tell the company’s story, increase visibility for its executives’ thought leadership presence and drive growth and awareness in North America. VTEX powers 3,500 active online stores for brands that include Calvin Klein, Colgate, Stanley Black & Decker and Whirlpool. “PAN not only understands our commitment to transforming commerce through our technology and the communities we serve but also shares our passion for creating meaningful, measurable impact in the industry,” said VTEX EVP of North America Daniela Jurado.
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CIIC PR re-ups with Barbados Tourism Marketing as its public relations agency of record for the Latin America region, continuing a partnership that began in 2017. The renewal underscores the shared commitment to positioning Barbados as a top Caribbean destination for Latin American travelers. CIIC has been instrumental in crafting and executing innovative campaigns that have elevated Barbados’ profile across key Latin American markets, spotlighting the island’s diverse offerings, from sports tourism and romance to gastronomy and multigenerational travel. “From launching our direct flight through Panama to opening our first BTMI office in LATAM, CIIC has been instrumental in enhancing our presence in Latin America,” said Barbados Tourism Marketing director of Latin America Corey Garrett.
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LDPR signs up with Windstar Cruises as its agency of record for 2025. The agency will work with the Windstar marketing and PR teams on media relations, influencer collaborations and brand partnerships, as the company rebrands and expands its fleet in the coming year. Windstar, a part of Xanterra Travel Collection, operates a six-ship fleet of yachts that carry between 148 and 342 guests. Its ships call on more than 275 ports in nearly 80 countries. In 2025, it is introducing two new all-suite motor yachts, Star Seeker and Star Explorer. LDPR also represents Windstar’s sister company, Sea Island, Georgia.
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ke comms, a mission-driven PR and writing agency, is renewing its partnership with anti-hunger nonprofit The Hunger Project through at least the end of the second quarter of 2025. ke comms provides the organization with comprehensive public relations services, including media relations strategies and thought leadership, and strategic communications guidance. Founded in 1977, The Hunger Project is active in countries across the globe, including India, Mexico, Uganda and Ghana. Founded in 2011, it is the organization behind World Hunger Day, which is commemorated on May 28 each year to bring awareness to the on-going crisis of hunger.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
