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PAN picks up VTEX, a commerce platform for enterprise B2C and B2B brands and retailers. The agency will be working closely with VTEX’s marketing, sales and leadership teams to tell the company’s story, increase visibility for its executives’ thought leadership presence and drive growth and awareness in North America. VTEX powers 3,500 active online stores for brands that include Calvin Klein, Colgate, Stanley Black & Decker and Whirlpool. “PAN not only understands our commitment to transforming commerce through our technology and the communities we serve but also shares our passion for creating meaningful, measurable impact in the industry,” said VTEX EVP of North America Daniela Jurado.
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CIIC PR re-ups with Barbados Tourism Marketing as its public relations agency of record for the Latin America region, continuing a partnership that began in 2017. The renewal underscores the shared commitment to positioning Barbados as a top Caribbean destination for Latin American travelers. CIIC has been instrumental in crafting and executing innovative campaigns that have elevated Barbados’ profile across key Latin American markets, spotlighting the island’s diverse offerings, from sports tourism and romance to gastronomy and multigenerational travel. “From launching our direct flight through Panama to opening our first BTMI office in LATAM, CIIC has been instrumental in enhancing our presence in Latin America,” said Barbados Tourism Marketing director of Latin America Corey Garrett.
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LDPR signs up with Windstar Cruises as its agency of record for 2025. The agency will work with the Windstar marketing and PR teams on media relations, influencer collaborations and brand partnerships, as the company rebrands and expands its fleet in the coming year. Windstar, a part of Xanterra Travel Collection, operates a six-ship fleet of yachts that carry between 148 and 342 guests. Its ships call on more than 275 ports in nearly 80 countries. In 2025, it is introducing two new all-suite motor yachts, Star Seeker and Star Explorer. LDPR also represents Windstar’s sister company, Sea Island, Georgia.
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ke comms, a mission-driven PR and writing agency, is renewing its partnership with anti-hunger nonprofit The Hunger Project through at least the end of the second quarter of 2025. ke comms provides the organization with comprehensive public relations services, including media relations strategies and thought leadership, and strategic communications guidance. Founded in 1977, The Hunger Project is active in countries across the globe, including India, Mexico, Uganda and Ghana. Founded in 2011, it is the organization behind World Hunger Day, which is commemorated on May 28 each year to bring awareness to the on-going crisis of hunger.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
