 |
PAN picks up VTEX, a commerce platform for enterprise B2C and B2B brands and retailers. The agency will be working closely with VTEX’s marketing, sales and leadership teams to tell the company’s story, increase visibility for its executives’ thought leadership presence and drive growth and awareness in North America. VTEX powers 3,500 active online stores for brands that include Calvin Klein, Colgate, Stanley Black & Decker and Whirlpool. “PAN not only understands our commitment to transforming commerce through our technology and the communities we serve but also shares our passion for creating meaningful, measurable impact in the industry,” said VTEX EVP of North America Daniela Jurado.
 |
CIIC PR re-ups with Barbados Tourism Marketing as its public relations agency of record for the Latin America region, continuing a partnership that began in 2017. The renewal underscores the shared commitment to positioning Barbados as a top Caribbean destination for Latin American travelers. CIIC has been instrumental in crafting and executing innovative campaigns that have elevated Barbados’ profile across key Latin American markets, spotlighting the island’s diverse offerings, from sports tourism and romance to gastronomy and multigenerational travel. “From launching our direct flight through Panama to opening our first BTMI office in LATAM, CIIC has been instrumental in enhancing our presence in Latin America,” said Barbados Tourism Marketing director of Latin America Corey Garrett.
 |
LDPR signs up with Windstar Cruises as its agency of record for 2025. The agency will work with the Windstar marketing and PR teams on media relations, influencer collaborations and brand partnerships, as the company rebrands and expands its fleet in the coming year. Windstar, a part of Xanterra Travel Collection, operates a six-ship fleet of yachts that carry between 148 and 342 guests. Its ships call on more than 275 ports in nearly 80 countries. In 2025, it is introducing two new all-suite motor yachts, Star Seeker and Star Explorer. LDPR also represents Windstar’s sister company, Sea Island, Georgia.
 |
ke comms, a mission-driven PR and writing agency, is renewing its partnership with anti-hunger nonprofit The Hunger Project through at least the end of the second quarter of 2025. ke comms provides the organization with comprehensive public relations services, including media relations strategies and thought leadership, and strategic communications guidance. Founded in 1977, The Hunger Project is active in countries across the globe, including India, Mexico, Uganda and Ghana. Founded in 2011, it is the organization behind World Hunger Day, which is commemorated on May 28 each year to bring awareness to the on-going crisis of hunger.
The Pollack Group lands Simon Wiesenthal Center (one of the world’s foremost Jewish human rights organizations), Moriah Media and the Museum of Tolerance... Firecracker PR wins Advance Solutions, a global technology solutions provider headquartered in Atlanta... The Uptown Agency of Dallas adds Traver Connect, provider of services to car dealers
TURNER is reappointed as PR agency of record for Travel Wisconsin, the official destination marketing organization for the state... Raptor PR lands Clear Angle Studios, a 3D capture and processing company for the film and TV industries... HKA Marketing Communications to promote the International Year of Quantum Science and Technology... Verde Brand Communications picks up VALLON, a family-owned eyewear brand.
FINN Partners is selected to lead growth marketing strategies and programs for Apex Fintech Solutions... Wilks Group is chosen to provide marketing strategy, content and public relations for AMKUS® Rescue Systems and Lumos Transforms... GS&F is named agency of record for Guthrie’s, a fast-casual franchise. 
Burson Group has signed on to provide as-needed US communications support to Gulf Hill & Knowlton on behalf of its client Riyadh Air, which is owned by Saudi Arabia’s Public Investment Fund.
Crosby Marketing Communications is named a prime contractor on the National Institutes of Health’s five-year, $1 billion Public Information and Communication Services contract... Champion signs on as agency of record for craft spirits brand Western Son Vodka... The Uptown Agency, a Dallas-based shop, partners with TEZ Technology, which provides mobility, parking and payment solutions.
Have a comment? Send it to 
No comments have been submitted for this story yet.