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Mod Op, a Miami-based digital marketing agency with offices across the US and in Canada, acquires Image Media, an experiential and events agency known for its large-scale corporate events and campaigns. Founded in 1986, Image Media has worked with clients including Johnson & Johnson, Marriott, Heineken and PwC. The acquisition extends Mod Op’s capability to design and execute immersive events that amplify and embody larger brand messages. ModOp’s 2024 acquisitions also include Evans Hunt, LAM Design and Red Tettemer O’Connell + Partners. “As we join Mod Op, we’re excited to integrate our expertise into the fabric of what drives large-scale, robust campaigns,” said Image Media CEO and founder Ed Wollman.
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| Alex López Negrete |
Lopez Negrete Communications, a Hispanic-owned and operated agency, announced that co-founder, president and CEO Alex López Negrete has been inducted into the American Advertising Federation Hall of Fame Class of 2025. Lopez founded the agency, which offers services including public relations, experiential & events marketing and social media, in 1985 alongside his wife and partner, Cathy. He has long been an advocate of Hispanic representation in marketing and culture and has been recognized by such organizations as the Houston Hispanic Chamber of Commerce and American Advertising Foundation. “Our clients understand that speaking to a specific demographic in-culture and in-language means more than translating copy,” Negrete said. “It means honoring and elevating our communities’ stories.”
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Goucher College, a private liberal arts college located in Towson, MD, will launch a new graduate program in digital communication this fall. Goucher’s M.A. in Digital Communication has a dual focus: planning strategic communication campaigns, and learning the digital media production skills needed to execute those campaigns. The first cohort consists of 11 students, in various stages of their media careers and a few who just finished undergraduate studies. While all courses are offered in the online synchronous format at this early stage, the program will eventually offer some classes on its Towson campus, depending on student demand and enrollment.
Stagwell is acquiring ADK GLOBAL, a network of overseas marketing communications units, managed by Japan-based ADK Holdings... Hart, a Toledo-based brand transformation shop, acquires Rebuild, a Detroit-based firm that does digital marketing, brand development and website work... 1905 New Media, a St. Louis-based integrated marketing communications firm, finalizes the acquisition of Mauge, a Chicago creative agency that offers branding, strategic marketing and design services.
MAD Global Strategy acquires consulting firm ConVista Public Affairs... The Bloc, a women-owned agency focused on the healthcare sector, opens a new regional office in Singapore as part of its strategic expansion into the AMEA region... Bospar principal Curtis Sparrer has written a children’s book on PR titled “Game Face.” 
MotionPoint, which provides businesses with website translation and multilingual marketing, acquires multilingual content marketing agency Key Content... Klick Health acquires Peregrine Market Access, a consulting, communications and commercialization agency working with clients in the life sciences sector... PR Boutiques International is hosting its first Crisis Communication Masterclass on Jan. 27. 
AC&M Group, a minority-owned marketing agency based in Charlotte, opens an office in Monterrey, Mexico... Superior Public Relations, a Chicago shop, and Boston's Next Step Communications form a partnership and rebrand as 983 Group (a nod to the 983 miles separating the cities)... Supreme Group, acquires Curator24, a marketing and ad agency that works with healthcare companies. 
French/West/Vaughan brings Detroit-based The Millerschin Group, which it acquired in 2022, under the umbrella of the FWV agency brand... CorePoint Strategies, a public affairs firm focused on technology and telecommunications policy issues, launches... Later, which offers influencer marketing and social media management software, acquires influencer platform Mavely.
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