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| Sarah Hodges |
UKG, which provides HR, payroll, and workforce management services, hires Sarah Hodges as CMO, effective Jan. 6. Hodges is currently CMO at Procore Technologies, a construction management software company. Before that, she was VP of product management at Autodesk. At UKG, Hodges will lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences. “She possesses a deep understanding of frontline worker populations and has an exceptional track record of driving transformative change to grow brand affinity across key market segments worldwide,” said UKG President, GTM, Rachel Barger.
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| Sarah Beth Parlier |
M&C Saatchi Sport & Entertainment brings on Sarah Beth Parlier as events & experiential production lead. Parlier comes to the agency from 160over90, where she served as supervisor, production. She has worked with such clients as Visa, Amazon, Audi and Marriott focusing on their global partnerships with organizations including the NFL, Manchester United and F1. In her new post, she will oversee all live production output at M&C Saatchi Sport & Entertainment, ranging from the curation of media and influencer experiences to the development of large-scale consumer activations. “Her impressive background perfectly aligns with the work we do for our diverse clientele,” said M&C Saatchi Sport & Entertainment CEO Steph Lund.
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| Isabella Morreale & Kylee Kaetzel |
SolComms promotes Isabella Morreale and Kylee Kaetzel to associate VPs, a new role at the agency. Both were previously senior directors at the firm. Morreale, who was the agency’s first employee, joined the firm from Autumn Communications. She has also worked at 5WPR. Morreale is now responsible for the agency's healthcare practice, overseeing a team of five across a portfolio of HealthTech and digital health companies. “Since day one, she has been deeply involved with new business on the healthcare side and in hiring and training employees,” said SolComms founder Bruno Solari. Kaetzel, who worked at Powers PR, Autumn Communications and Lividini & Co. before joining SolComms, heads up the agency’s consumer and lifestyle accounts. In her new role, she will also be hiring the agency's first influencer/creator/celebrity and social positions.
MMGY Global, which works with clients in the travel, tourism and hospitality sectors, promotes Justin Farmer to chief growth officer, a newly created role at the firm... Golin names Alexandra Ladas VP, global AI integration... Manifest brings on Richard Titus as non-executive director for US operations... Century Golf Partners, a golf course ownership and management firm hires Amy Spittle as VP of marketing. 
160over90 names EVPs Jessica Sinn, Justin Zambuto and Ryan Brown to jointly lead the Endeavor-owned cultural marketing agency... ERM, a specialist sustainability consultancy, brings on Emily Luscombe as partner. She was at Britain's Instinctif Partners... BizCom Associates promotes Dan Wiley to creative director... Xometry, an AI-driven marketplace that connects enterprise buyers with suppliers of manufacturing services, appoints Stephany Verstraete as CMO.
French/West/Vaughan hires Hulu's Caroline Newberry as AVP, social media & influencer marketing... Matter Communications promotes Grace Torrance to SVP... McNeely Brockman Public Relations adds Amanda Reinbold as a senior advisor and Rachel Wood as its first creative director... Litera, which provides legal technology solutions, appoints Cynthia Gumbert as CMO.
Brunswick Group has hired Kate Bedingfield, who was Joe Biden’s communications director, as a partner in its DC office.
Prosek Partners brings on former Blackstone senior managing director Stephen Lewis as a partner in its London office.
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