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| Sarah Hodges |
UKG, which provides HR, payroll, and workforce management services, hires Sarah Hodges as CMO, effective Jan. 6. Hodges is currently CMO at Procore Technologies, a construction management software company. Before that, she was VP of product management at Autodesk. At UKG, Hodges will lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences. “She possesses a deep understanding of frontline worker populations and has an exceptional track record of driving transformative change to grow brand affinity across key market segments worldwide,” said UKG President, GTM, Rachel Barger.
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| Sarah Beth Parlier |
M&C Saatchi Sport & Entertainment brings on Sarah Beth Parlier as events & experiential production lead. Parlier comes to the agency from 160over90, where she served as supervisor, production. She has worked with such clients as Visa, Amazon, Audi and Marriott focusing on their global partnerships with organizations including the NFL, Manchester United and F1. In her new post, she will oversee all live production output at M&C Saatchi Sport & Entertainment, ranging from the curation of media and influencer experiences to the development of large-scale consumer activations. “Her impressive background perfectly aligns with the work we do for our diverse clientele,” said M&C Saatchi Sport & Entertainment CEO Steph Lund.
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| Isabella Morreale & Kylee Kaetzel |
SolComms promotes Isabella Morreale and Kylee Kaetzel to associate VPs, a new role at the agency. Both were previously senior directors at the firm. Morreale, who was the agency’s first employee, joined the firm from Autumn Communications. She has also worked at 5WPR. Morreale is now responsible for the agency's healthcare practice, overseeing a team of five across a portfolio of HealthTech and digital health companies. “Since day one, she has been deeply involved with new business on the healthcare side and in hiring and training employees,” said SolComms founder Bruno Solari. Kaetzel, who worked at Powers PR, Autumn Communications and Lividini & Co. before joining SolComms, heads up the agency’s consumer and lifestyle accounts. In her new role, she will also be hiring the agency's first influencer/creator/celebrity and social positions.
LaVoieHealthScience promotes Lisa DeScenza to president... Buffalo Groupe, which works with golf, hospitality and real estate brands, ups Glenn Gray to chief growth officer.... Marketbridge, a Bethesda, MD-based marketing consultant, names Mike Swartz chief growth officer and Ellie Ahmadi as SVP of global corporate marketing.
The Ladies Professional Golf Association names Chad Coleman CMO, effective Feb. 3. Coleman was most recently chief brand officer at YouTube channel Dude Perfect... Strategic Objectives promotes Sadie Tory and Saul Lewis to VP... Signal Group ups Scott Lusk and Jess McCarron to managing directors.
The Walt Disney Company names Asad Ayaz to lead its newly established enterprise marketing and brand organization... Kaiser Permanente, which provides integrated healthcare services, is bringing on Beth Leonard as SVP and chief public affairs officer, effective Feb. 2. Leonard was most recently chief corporate affairs officer at Walgreens Boots Alliance... AIC Hotel Group, which operates such brands as Nobu Hotels, Hard Rock Hotels, AVA Resort and Spa and the UNICO Collection, hires Delia Osegueda as VP, global partnerships.
Sarah Knakmuhs, who formerly led H/Advisors Abernathy’s DC office, is joining the Financial Services Forum as chief communications and strategy officer.
Brian Hughes, chief of staff at NASA, has joined Mercury Public Affairs as a partner in its Tallahassee office.
