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UpSpring, a women-owned PR, digital marketing and creative agency, names the winners of its first annual UpSpring Launch:HER Awards. The awards provide pro bono PR and marketing services to women leaders in nonprofit organizations. This year’s winners are The Adventure Project, Project Petals and Engender Health. The Adventure Project, which will receive $250,000 in services for one year, focuses on ending extreme poverty by creating jobs that empower communities to address urgent global issues. Project Petals, also the recipient of $250,000 in services over the next year, works to connect communities with resources to help them develop sustainable green spaces, as well as equipping youth with leadership skills to advocate for their neighborhoods. EngenderHealth, which works to expand access to contraceptive care, in addition to addressing gender-based violence, is getting $100,000 in services. “The winners of this year’s Launch:HER Awards exemplify the incredible potential of women leaders to drive meaningful change,” said UpSpring CEO Tiffany Rafii.
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Madden Media is expanding Voyage, its data analytics offering for destination marketing organizations, through the addition of several specialized intelligence service lines. Voyage GPS will break down visitor trends, economic impact and lodging data. Voyage Atlas will leverage visitor preferences and behaviors to discover clients’ true audiences and what drives their travel decisions. Voyage Beacon will use marketing campaign insights to drive metrics for digital and non-digital campaigns. Voyage Flare is a dedicated tool for clear, real-time visibility into a destination’s PR and earned media performance. Voyage Waypoint examines cross-channel content to measure the effectiveness of tactics from SEO performance to email engagement. “Each dedicated Voyage service line will support DMOs by pulling out insights across tourism, audience, paid media, and owned media data,” said Madden Media senior director of strategic insights Heather Molina.
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Civilian, a San Diego-based marketing agency focusing on social impact, celebrates its 25th anniversary. Starting out as a small agency focused on traditional advertising, Civilian (a certified B-Corporation since 2015) has supported such initiatives as championing mental health and heading up public health efforts across the state. The agency also helped establish B Local San Diego, which unites area businesses to promote sustainability and social impact, further cementing the city’s reputation as a center for ethical and impactful business practices. “The next chapter for Civilian is about expanding our impact, deepening our partnerships, and remaining steadfast in our commitment to improving lives and strengthening communities,” said Civilian CEO Stacey Nelson Smith.
Stagwell is acquiring ADK GLOBAL, a network of overseas marketing communications units, managed by Japan-based ADK Holdings... Hart, a Toledo-based brand transformation shop, acquires Rebuild, a Detroit-based firm that does digital marketing, brand development and website work... 1905 New Media, a St. Louis-based integrated marketing communications firm, finalizes the acquisition of Mauge, a Chicago creative agency that offers branding, strategic marketing and design services.
MAD Global Strategy acquires consulting firm ConVista Public Affairs... The Bloc, a women-owned agency focused on the healthcare sector, opens a new regional office in Singapore as part of its strategic expansion into the AMEA region... Bospar principal Curtis Sparrer has written a children’s book on PR titled “Game Face.” 
MotionPoint, which provides businesses with website translation and multilingual marketing, acquires multilingual content marketing agency Key Content... Klick Health acquires Peregrine Market Access, a consulting, communications and commercialization agency working with clients in the life sciences sector... PR Boutiques International is hosting its first Crisis Communication Masterclass on Jan. 27. 
AC&M Group, a minority-owned marketing agency based in Charlotte, opens an office in Monterrey, Mexico... Superior Public Relations, a Chicago shop, and Boston's Next Step Communications form a partnership and rebrand as 983 Group (a nod to the 983 miles separating the cities)... Supreme Group, acquires Curator24, a marketing and ad agency that works with healthcare companies. 
French/West/Vaughan brings Detroit-based The Millerschin Group, which it acquired in 2022, under the umbrella of the FWV agency brand... CorePoint Strategies, a public affairs firm focused on technology and telecommunications policy issues, launches... Later, which offers influencer marketing and social media management software, acquires influencer platform Mavely.
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