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Uproar PR is acquired by Moburst, a mobile-first digital marketing agency. Uproar, which provides PR services to clients in such industries as technology, consumer products, lifestyle and healthcare, will now be known as Uproar by Moburst, operating as Moburst’s PR division. Acquiring Uproar gives Moburst an office in Orlando, expanding its presence in the US. The company has existing offices in New York City, Miami, San Francisco, Tel Aviv and London. The integration allows both agencies to offer end-to-end marketing solutions, including marketing strategy services for digital, mobile apps and social media; organic services for sites and apps; earned media using PR and thought leadership, full creative and video production capabilities; media planning and buying; influencer marketing and full scale development skills. “Acquiring Uproar instantly gives us an incredibly talented, full-service PR division that we can utilize for both existing and new clients to help them scale and become category leaders,” said Moburst founder and CEO Gilad Bechar.
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Greenough Communications introduces Greenough BrandLab, which will work with brands in such areas as executive communications and visibility; issues response; corporate video development; employer brand activations; and go-to-market strategies. In addition to the agency’s senior team, the new initiative leverages technical writers, media specialists, creative designers, and growth and performance marketers to provide an immersive approach for clients. The agency says its goal with BrandLab is to not only increase brand visibility but to deepen brand understanding, expand influence and ultimately drive meaningful action that supports a client’s business objectives.
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careviso, a healthcare technology solutions company, releases a survey that takes a look at the impact of communication gaps and financial transparency on patient experiences. Eight out of ten (80 percent) of the patients surveyed reported experiencing confusion or miscommunication between healthcare providers and insurance companies regarding prior authorizations at least sometimes. In addition, only about 19 percent of patients said they are usually or always aware of coverage details and costs before undergoing medical procedures. “As patients continue to bear the brunt of inefficiencies in the healthcare system, it’s clear that better communication and financial transparency are necessary,” said careviso chief technology officer Brandon Blais.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
