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Stagwell enters into an agreement to acquire Create. Group, a strategic digital communications group that operates across the UAE, Saudi Arabia, and Egypt. The company will become a part of Stagwell's Code and Theory Network, which partners with businesses that focus on changing consumer behaviors, emerging technologies and AI. Create. Group founder and CEO Tom Otton will continue to lead the firm. Create. Group’s client roster includes the Department of Culture & Tourism – Abu Dhabi (DCT), Dubai Department of Economy (DET) and Tourism, Sony Pictures, Volkswagen Middle East, COP29, Saudi Arabia's Public Investment Fund (PIF) and NEOM. “Create. Group and the Code and Theory Network share the same digital-led vision and together, we're the right size to produce quality, game-changing work," said Stagwell chairman and CEO Mark Penn.
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Marketbridge, a growth consulting and marketing services firm, acquires April Six Science & Innovation and April Six Technology, whose services include PR & communications, branding and demand generation, from TheMISSIONGroup Plc. April Six Mobility, which works with clients in the B2C automotive sector, will remain part of The MISSIONGroup. April Six founder and CEO Fiona Shepherd will step down from her position as executive director on MISSION’s board. This is Marketbridge’s first acquisition in EMEA, expanding its global footprint. “This marks a significant step in our mission to eliminate fragmentation in sales and marketing efforts and provide our clients with integrated, high-velocity growth solutions,” said Marketbridge CEO John Shomaker.
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Seventh Bear, a marketing consultancy that grew out of LA-based The Content Advisory, launches. TCA founder Robert Rose and lead analyst Cathy McKnight remain in charge of the rebranded firm. Seventh Bear will provide marketing consulting, advisory, training and fractional marketing leadership to companies of all sizes. It also remains the main marketing partner to the Content Marketing Institute, which works to advance the practice of content marketing through online education and in-person and digital events. “Seventh Bear exists to help teams move smart, get creative, and use technology as a tool—not a crutch,” said Rose.
Stagwell is acquiring ADK GLOBAL, a network of overseas marketing communications units, managed by Japan-based ADK Holdings... Hart, a Toledo-based brand transformation shop, acquires Rebuild, a Detroit-based firm that does digital marketing, brand development and website work... 1905 New Media, a St. Louis-based integrated marketing communications firm, finalizes the acquisition of Mauge, a Chicago creative agency that offers branding, strategic marketing and design services.
MAD Global Strategy acquires consulting firm ConVista Public Affairs... The Bloc, a women-owned agency focused on the healthcare sector, opens a new regional office in Singapore as part of its strategic expansion into the AMEA region... Bospar principal Curtis Sparrer has written a children’s book on PR titled “Game Face.” 
MotionPoint, which provides businesses with website translation and multilingual marketing, acquires multilingual content marketing agency Key Content... Klick Health acquires Peregrine Market Access, a consulting, communications and commercialization agency working with clients in the life sciences sector... PR Boutiques International is hosting its first Crisis Communication Masterclass on Jan. 27. 
AC&M Group, a minority-owned marketing agency based in Charlotte, opens an office in Monterrey, Mexico... Superior Public Relations, a Chicago shop, and Boston's Next Step Communications form a partnership and rebrand as 983 Group (a nod to the 983 miles separating the cities)... Supreme Group, acquires Curator24, a marketing and ad agency that works with healthcare companies. 
French/West/Vaughan brings Detroit-based The Millerschin Group, which it acquired in 2022, under the umbrella of the FWV agency brand... CorePoint Strategies, a public affairs firm focused on technology and telecommunications policy issues, launches... Later, which offers influencer marketing and social media management software, acquires influencer platform Mavely.
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