 |
Ripley PR, which works with clients in the home service and skilled trades industries, is named a strategic partner by Nexstar Network, a member-owned organization that offers professional coaching, expert training, and peer connections to home service businesses in the US, Canada and Australia. Ripley PR will become a preferred public relations vendor for Nexstar's more than 1,000 members in the residential HVAC, plumbing and electrical trades. “Ripley PR has a proven track record and is well-known within the industry, and we welcome them as an excellent addition to our vendor program,"said Nexstar Network president and CEO Julian Scadden.
 |
Impact PR & Communications signs on as agency of record for Colorado-based Westerra Credit Union. The agency will spearhead an awareness campaign to strengthen Westerra’s brand messaging, distinguish it from its competitors, and showcase its heritage as a teacher-founded organization through community connection and earned media stories. Westerra, the agency’s first client based in the Rocky Mountain region, furthers Impact’s expertise in the banking, credit union, financial advisory and investment sectors. “We recently worked with the IPR&C team on a project and the creativity and chemistry was apparent, so this seemed like a perfect next step,” said Westerra Credit Union VP of marketing Nicole Andrushko.
 |
Equity Sports Partners, a sports marketing and media company, is working with youth baseball and softball platform and scouting service Perfect Game to advance its media and sponsorship sales. ESP will work to elevate Perfect Game's visibility with brands and expand its presence in the youth sports space. Its efforts to secure sponsorship opportunities will target both marketing partnerships and traditional media ad sales agreements. "Their expertise in sponsorships, media representation and digital strategy will allow us to better showcase our events, platforms and community to brands that want to engage with youth sports,” said Perfect Game CEO Rob Ponger. Perfect Game says that to date, more than 2,210 players that have played in one of its events have gone on to play in Major League Baseball.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
