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French/West/Vaughan brings Detroit-based The Millerschin Group, which it acquired in 2022, under the umbrella of the FWV agency brand as part of its Detroit office. The rebranding strengthens FWV’s footprint in the automotive and mobility sectors. Under the FWV banner, the Detroit office will expand into B2C marketing, while staying true to its roots as a partner to the mobility and manufacturing industries. Over its 24-year history, TMG has served a roster of global clients such as Eaton, LG Energy Solution, Lear, Mitsubishi Electric Automotive America and WABCO. FWV’s Detroit office will join a network of specialty divisions, including AMP3 PR (New York City), Fetching PR (Tampa), and Prix Productions (Los Angeles). “The Millerschin Group’s legacy of excellence and deep expertise in mobility and manufacturing align perfectly with FWV’s vision for expansion in the Metro Detroit region,” said FWV chairman and CEO Rick French.
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| Evan Swarztrauber |
CorePoint Strategies, a public affairs firm focused on technology and telecommunications policy issues, launches. The firm is headed up by Evan Swarztrauber, former policy advisor to FCC chair-designate Brendan Carr and former chairman Ajit Pai. It offers such services as strategic counsel, communications and coalition building, as well as public policy campaign development, management and execution. “In today’s realigned policy environment, there is no issue too technical or wonky to be unaffected by politics,” said Swarztrauber. “Stakeholders within the tech and telecom sectors need to consider all available pathways to influencing the public policy outcomes that will shape the future of these markets.
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Later, which offers influencer marketing and social media management software, acquires influencer platform Mavely from Rhyz Inc, a subsidiary of multilevel marketing company Nu Skin Enterprises. The acquisition was funded with a $250M investment from equity investor Summit Partners. Mavely’s cofounders and leadership team—CEO Evan Wray, CTO Sean O’Brien, and CFO Kevin Kenefick—will join Later’s leadership team. Later's AI predictive analytics will now leverage first-party performance data from Mavely's network of more than 120,000 creators. “Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together,” says Later CEO Scott Sutton. “This move enables us to deliver a seamless, full-funnel experience for marketers—offering return-on-ad-spend (ROAS) based campaigns and driving predictable, attributable outcomes.”
Stagwell is acquiring ADK GLOBAL, a network of overseas marketing communications units, managed by Japan-based ADK Holdings... Hart, a Toledo-based brand transformation shop, acquires Rebuild, a Detroit-based firm that does digital marketing, brand development and website work... 1905 New Media, a St. Louis-based integrated marketing communications firm, finalizes the acquisition of Mauge, a Chicago creative agency that offers branding, strategic marketing and design services.
MAD Global Strategy acquires consulting firm ConVista Public Affairs... The Bloc, a women-owned agency focused on the healthcare sector, opens a new regional office in Singapore as part of its strategic expansion into the AMEA region... Bospar principal Curtis Sparrer has written a children’s book on PR titled “Game Face.” 
MotionPoint, which provides businesses with website translation and multilingual marketing, acquires multilingual content marketing agency Key Content... Klick Health acquires Peregrine Market Access, a consulting, communications and commercialization agency working with clients in the life sciences sector... PR Boutiques International is hosting its first Crisis Communication Masterclass on Jan. 27. 
AC&M Group, a minority-owned marketing agency based in Charlotte, opens an office in Monterrey, Mexico... Superior Public Relations, a Chicago shop, and Boston's Next Step Communications form a partnership and rebrand as 983 Group (a nod to the 983 miles separating the cities)... Supreme Group, acquires Curator24, a marketing and ad agency that works with healthcare companies. 
Stagwell enters into an agreement to acquire Create. Group, a strategic digital communications group that operates across the UAE, Saudi Arabia and Egypt... Marketbridge, a growth consulting and marketing services firm, acquires April Six Science & Innovation and April Six Technology... Seventh Bear, a marketing consultancy that grew out of LA-based The Content Advisory, launches.
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