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Firecracker PR picks up SOAX, a UK-based company that provides data extraction services. It will build out the company’s media relations strategy, with a focus on increasing brand awareness for their proxies, scraper APIs and other industry-specific solutions (market research, eCommerce, goods purchasing, recruitment). SOAX has teams in more than 50 countries, helping clients collect and leverage public data.
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RG2 Communications is named agency of record for NEIT, a new premium Irish whisky brand. RG2 will oversee an integrated communications strategy aimed at positioning NEIT as the leading independent premium whisky brand in the UK, with a focus on engaging untapped audiences beyond the stereotypical whisky drinker. Its efforts will include managing media relations, activating brand partnerships and driving awareness, targeting the travel, hospitality, and lifestyle spaces. “Our vision has always been to craft a whisky that not only honors the rich heritage of Irish distilling but also breaks new ground by appealing to a modern and diverse audience. With this new partnership, we hope to redefine whisky culture and create a brand that resonates with all,” said NEIT Whisky founder Luca Fracassi.
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ke comms, a mission-driven public relations + writing agency based in Tulsa, OK, is extending its partnership with The University of Tulsa through at least the end of the 2024-2025 school year. The partnership includes providing UTulsa with writing support, focusing on short- and long-form stories from across campus as well as events at the University. The agency’s efforts center on the Collins College of Business, the College of Law and the UTulsa magazine. “Not only does ke comms get to capture some really amazing students, faculty and administrators working on cutting-edge research, projects and programs, but we get to do it in our own backyard,” said ke comms founder and CEO Kristi Eaton. UTulsa has 4,000 students in engineering, business, science, law, art and humanities.
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Beach House PR, a woman-owned firm with offices in Los Angeles; Newport Beach, CA; and New York, signs on to represent Avène USA, a line of dermatologist-recommended products targeting people with sensitive skin. The agency will be overseeing press, influencer, makeup artist & VIP relations in the US. Beach House has worked with such clients as the Professional Beauty Association, Mad Rabbit and Revlon.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
