 |
Firecracker PR picks up SOAX, a UK-based company that provides data extraction services. It will build out the company’s media relations strategy, with a focus on increasing brand awareness for their proxies, scraper APIs and other industry-specific solutions (market research, eCommerce, goods purchasing, recruitment). SOAX has teams in more than 50 countries, helping clients collect and leverage public data.
 |
RG2 Communications is named agency of record for NEIT, a new premium Irish whisky brand. RG2 will oversee an integrated communications strategy aimed at positioning NEIT as the leading independent premium whisky brand in the UK, with a focus on engaging untapped audiences beyond the stereotypical whisky drinker. Its efforts will include managing media relations, activating brand partnerships and driving awareness, targeting the travel, hospitality, and lifestyle spaces. “Our vision has always been to craft a whisky that not only honors the rich heritage of Irish distilling but also breaks new ground by appealing to a modern and diverse audience. With this new partnership, we hope to redefine whisky culture and create a brand that resonates with all,” said NEIT Whisky founder Luca Fracassi.
 |
ke comms, a mission-driven public relations + writing agency based in Tulsa, OK, is extending its partnership with The University of Tulsa through at least the end of the 2024-2025 school year. The partnership includes providing UTulsa with writing support, focusing on short- and long-form stories from across campus as well as events at the University. The agency’s efforts center on the Collins College of Business, the College of Law and the UTulsa magazine. “Not only does ke comms get to capture some really amazing students, faculty and administrators working on cutting-edge research, projects and programs, but we get to do it in our own backyard,” said ke comms founder and CEO Kristi Eaton. UTulsa has 4,000 students in engineering, business, science, law, art and humanities.
 |
Beach House PR, a woman-owned firm with offices in Los Angeles; Newport Beach, CA; and New York, signs on to represent Avène USA, a line of dermatologist-recommended products targeting people with sensitive skin. The agency will be overseeing press, influencer, makeup artist & VIP relations in the US. Beach House has worked with such clients as the Professional Beauty Association, Mad Rabbit and Revlon.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
