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Firecracker PR picks up SOAX, a UK-based company that provides data extraction services. It will build out the company’s media relations strategy, with a focus on increasing brand awareness for their proxies, scraper APIs and other industry-specific solutions (market research, eCommerce, goods purchasing, recruitment). SOAX has teams in more than 50 countries, helping clients collect and leverage public data.
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RG2 Communications is named agency of record for NEIT, a new premium Irish whisky brand. RG2 will oversee an integrated communications strategy aimed at positioning NEIT as the leading independent premium whisky brand in the UK, with a focus on engaging untapped audiences beyond the stereotypical whisky drinker. Its efforts will include managing media relations, activating brand partnerships and driving awareness, targeting the travel, hospitality, and lifestyle spaces. “Our vision has always been to craft a whisky that not only honors the rich heritage of Irish distilling but also breaks new ground by appealing to a modern and diverse audience. With this new partnership, we hope to redefine whisky culture and create a brand that resonates with all,” said NEIT Whisky founder Luca Fracassi.
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ke comms, a mission-driven public relations + writing agency based in Tulsa, OK, is extending its partnership with The University of Tulsa through at least the end of the 2024-2025 school year. The partnership includes providing UTulsa with writing support, focusing on short- and long-form stories from across campus as well as events at the University. The agency’s efforts center on the Collins College of Business, the College of Law and the UTulsa magazine. “Not only does ke comms get to capture some really amazing students, faculty and administrators working on cutting-edge research, projects and programs, but we get to do it in our own backyard,” said ke comms founder and CEO Kristi Eaton. UTulsa has 4,000 students in engineering, business, science, law, art and humanities.
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Beach House PR, a woman-owned firm with offices in Los Angeles; Newport Beach, CA; and New York, signs on to represent Avène USA, a line of dermatologist-recommended products targeting people with sensitive skin. The agency will be overseeing press, influencer, makeup artist & VIP relations in the US. Beach House has worked with such clients as the Professional Beauty Association, Mad Rabbit and Revlon.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
