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| Julia Giannini |
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
She joins the “critical issues advisory” from global healthcare firm Bupa Group, where Giannini was group head of environmental and climate action.
Previously, Giannini worked as senior sustainability manager-social purpose at ITV, helping it devise its Net Zero 2030 plan, and chairing the 25-member Green Team Steering Group.
She also was client director at Given, a purpose-driven consultancy handling Virgin Media, Procter and Gamble, Canon Europe, Nespresso, and Twinings Ovaltine.
Brunswick CEO Henry Timms said Giannini’s “expertise and deep experience in helping businesses tackle their biggest issues will be a huge asset to our clients.”
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.
