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MAD Global Strategy acquires consulting firm ConVista Public Affairs. ConVista founder Connie Luck, who has served as director of government affairs for JobsOhio, Ohio’s not-for-profit economic development organization, and press secretary to former Ohio Governor John Kasich, will join MAD Global as a managing director based in the Ohio office. Luck will lead strategic communication efforts for the firm, as well as support clients’ government affairs and lobbying needs. "This is an exciting time at MAD Global Strategy, as we continue to grow and expand our footprint throughout the Midwest and Northeast,” said MAD Global founder and CEO Mike DuHaime. In addition to its Ohio office, MAD Global has operations in New Jersey and New York,
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The Bloc, a women-owned agency focused on the healthcare sector, opens a new regional office in Singapore as part of its strategic expansion into the AMEA region. The agency already operates an office in Manila. The Singapore office will feature such services as scientific platform development, medical expert management, scientific meetings, patient engagement, and medical education. The Bloc has also made recent acquisitions of agencies in Italy and Switzerland. "Our expansion into the AMEA region is not just about increasing our footprint; it's about amplifying our impact in medical communications," said The Bloc president and global CEO Jennifer Matthews.
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Bospar principal Curtis Sparrer has written a children’s book on PR titled “Game Face.” The middle-grade graphic novel, the first-ever children’s book on PR, focuses on a young girl named Sloan who learns about the public relations world when her favorite video game glitches. Discovering she’s the perfect person to provide a gamer’s point-of-view, Sloan adopts the role of “PR Detective” and sets about resolving the PR fallout while learning about the fundamentals of the industry in the process. Sparrer told O’Dwyer’s that he was inspired to pen the 70-page book when his niece asked him what he does for a living. He said the book aims to demystify the public relations profession among younger audiences and is ideal for the 400,000 PR pros who want to explain to their children what they do for a living. Game Face will publish on Amazon on April 2 to commemorate National PR month. The book’s publication also coincides with Bospar’s 10th anniversary. To find out more about the book and to receive updates about Game Face’s upcoming release and tour dates, go here: https://bospar.com/game-face.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
Crosby Marketing Communications is the force behind the “This is My Room” PSA campaign to raise awareness about the more than 100,000 children in the U.S. waiting to be adopted from foster care... Red Banyan launches a hybrid client vertical designed to support organizations that need to navigate crises and manage risk, while continuing to build long-term brand visibility... DemandScience releases Digital Audiences, which brings together account- and persona-based targeting across major digital channels.
Enero Group, which includes Hotwire, Orchard and BMF, sells its 51 percent stake in AdTech business OBMedia and its subsidiaries... Southwest Strategies Group acquires Kiterocket ... Brodeur Partners launches Brodeur Relevance AI, a suite of services designed to help organizations strengthen their visibility and relevance in AI-powered search and discovery environments.
MMGY Global acquires Think Strawberries, a travel representation and marketing brand headquartered in India... Publicity for Good president Austin Holmes announces the official launch of Signal Raptor, a tech-powered PR platform that uses subscription-based billing to make media visibility more accessible... The Plank Center for Leadership in Public Relations board of advisors names Zeno U.S. president and chief culture officer Grant Deady as chair and Eric Winkfield, VP group manager at M Booth and M Booth Health, as vice chair.
