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FINN Partners is selected to lead growth marketing strategies and programs for Apex Fintech Solutions, which delivers technological solutions for fintech and advisory firms. Apex is working with FINN Partners to develop a comprehensive communications program aimed at elevating brand awareness and deepening appreciation for Apex's investing and wealth management tools. The collaboration spans events, PR, digital strategies, and other marketing initiatives. Apex chose FINN as a core marketing partner for its expertise in the financial services and technology sectors as well as FINN’s track record of bringing fintech products to market. “FINN knows fintech and FINN knows the challenges our customers face,” said Apex SVP, head of marketing Joe LaCriola.
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Wilks Group is chosen to provide marketing strategy, content and public relations for AMKUS® Rescue Systems and Lumos Transforms. For AMKUS® Rescue Systems, which offers rescue solutions for firefighters and first responders, the agency is working on the launch of a line of innovative rescue tools. WG will spearhead a fully integrated marketing strategy designed to increase brand visibility, position AMKUS as an industry leader and drive sales. Lumos Transforms offers evidence-based services and resources that allow individuals and organizations to heal and thrive. Wilks Group is leading an earned media and influencer program to position founder Nkem Ndefo as a thought leader while building awareness of The Resilience Toolkit and other services. In addition, WG (through SVP for client service Sarah Hintze’s board appointment) will contribute marketing counsel and support to Lakeshore Regional Child Advocacy Center.
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GS&F a Nashville-based firm, is named agency of record for Guthrie’s, a fast-casual franchise and chicken finger restaurant. The agency will provide a range of fully integrated services including public relations, influencer marketing, advertising, CX, interactive and in-store experience. The Guthrie’s franchise is credited with being the original innovator of the chicken finger concept, which led to the chicken tenderloin industry. “Their strategic approach, creative excellence and willingness to break the rules make them the ideal partner as we navigate this exciting next chapter," said Guthrie’s CEO Joe Kelly Guthrie.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
