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The Pollack Group is appointed agency of record for the Simon Wiesenthal Center (one of the world’s foremost Jewish human rights organizations), Moriah Media, and the Museum of Tolerance (which includes the Mobile Museums of Tolerance). The agency’s work will focus on message development, proactive media engagement, storytelling and issues management to raise the visibility of critical initiatives, support timely media responses, and position leaders of the organizations as go-to experts on issues of antisemitism, justice, and human dignity. The efforts will focus on strengthening SWC’s role as a global authority while enhancing the visibility and cultural footprint of the Museum of Tolerance within the Southern California museum landscape. TPG will spotlight Moriah Media’s creative contributions in telling stories from the history of Israel and the Jewish people. “This is more than just partnership,” said The Pollack Group president Stefan Pollack. “It’s a rallying call to confront the rising tide of antisemitism, hate, and intolerance.”
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Firecracker PR wins Advance Solutions, a global technology solutions provider headquartered in Atlanta. Firecracker is tasked with increasing the awareness specifically for the company’s "NPSM Cloud", a tech stack created uniquely for non-profit organizations, built on ServiceNow, a cloud-based platform that helps organizations automate and manage business processes, and Salesforce.
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The Uptown Agency, a Dallas-based brand development, digital marketing and strategic communications agency, adds Traver Connect, a provider of automotive service solutions, to its client roster. The agency will focus on brand development and digital marketing initiatives, working to highlight Traver Connect’s unique value proposition, with goal of spurring growth and increasing market presence in the automotive service sector. “When we sought a partner to help us grow the Traver Connect brand and improve our digital footprint, The Uptown Agency's track record of success and deep expertise made them the clear choice," said Traver Connect founder and CEO John Traver.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
