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The Pollack Group is appointed agency of record for the Simon Wiesenthal Center (one of the world’s foremost Jewish human rights organizations), Moriah Media, and the Museum of Tolerance (which includes the Mobile Museums of Tolerance). The agency’s work will focus on message development, proactive media engagement, storytelling and issues management to raise the visibility of critical initiatives, support timely media responses, and position leaders of the organizations as go-to experts on issues of antisemitism, justice, and human dignity. The efforts will focus on strengthening SWC’s role as a global authority while enhancing the visibility and cultural footprint of the Museum of Tolerance within the Southern California museum landscape. TPG will spotlight Moriah Media’s creative contributions in telling stories from the history of Israel and the Jewish people. “This is more than just partnership,” said The Pollack Group president Stefan Pollack. “It’s a rallying call to confront the rising tide of antisemitism, hate, and intolerance.”
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Firecracker PR wins Advance Solutions, a global technology solutions provider headquartered in Atlanta. Firecracker is tasked with increasing the awareness specifically for the company’s "NPSM Cloud", a tech stack created uniquely for non-profit organizations, built on ServiceNow, a cloud-based platform that helps organizations automate and manage business processes, and Salesforce.
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The Uptown Agency, a Dallas-based brand development, digital marketing and strategic communications agency, adds Traver Connect, a provider of automotive service solutions, to its client roster. The agency will focus on brand development and digital marketing initiatives, working to highlight Traver Connect’s unique value proposition, with goal of spurring growth and increasing market presence in the automotive service sector. “When we sought a partner to help us grow the Traver Connect brand and improve our digital footprint, The Uptown Agency's track record of success and deep expertise made them the clear choice," said Traver Connect founder and CEO John Traver.




Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.



