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Howard Geltzer |
Howard Geltzer, who launched New York-based Geltzer & Co., which he ran with his wife, Sheila, died Jan. 7 from a cancer-related illness. He was 88.
G&C opened in 1974 and handled clients such as Sony consumer products, Motorola PageWriter pager, Black & Decker housewares, Toshiba copiers and Morton automotive airbags.
The firm's three-month assignment to launch Sony's Walkman, a product introduced without advertising support, turned into a 12-year relationship.
G&C, which ranked among New York's Top 50 firms, was acquired by France's Publicis Groupe in 2000.
Geltzer, a graduate of Northwestern University's Medill School of Journalism in 1958, helped establish the Medill Medal for Courage in Journalism, given for moral, ethical or physical courage in the pursuit of a story. He was inducted to the Medill Hall of Achievement in 2014.
Born in Hazleton (PA), Geltzer was a fan of the Pittsburgh Pirates, Lincoln Center symphonies and off-Broadway performances. He also was an adjunct instructor of management communication at NYU | Stern.
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