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Citizen Relations signs on with Nespresso Canada as public relations agency of record. The agency is tasked with handling the coffee company’s consumer PR, social media work, events and influencer activities. It will focus on amplifying Nespresso's premium positioning and brand ethos through activations and campaigns. “Their strategic expertise and deep understanding of the Canadian market will help us connect with more coffee lovers across the country while sharing our commitment to exceptional coffee experiences,” said Nespresso Canada VP of marketing Frédéric Pasquier.
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The Chain Collective PR, which specializes in luxury real estate, travel and hospitality clients, is named agency of record for real estate development firm JG Development, which serves the Washington, D.C., Maryland and Virginia region. The Chain Collective will lead a strategic public relations campaign to increase the firm’s visibility and position it as a leader in luxury residential development across the US. Its efforts will highlight the expertise of JG founder and CEO Jake Greenhouse and position him as a thought leader in luxury real estate. “Working with The Chain Collective will allow us to share our unique story, showcase our exceptional work, and build deeper connections with clients and industry partners,” said Greenhouse.
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Moontide Agency is named agency of record for Senté, a medical-grade skincare company headquartered in Carlsbad, CA. Moontide’s scope of work for the client will include tech-driven marketing strategies, digital solutions, and customer engagement programs, with the goal of enhancing Senté's visibility and accelerating its growth. Its effors will work to reach new consumers while strengthening the brand’s presence with medical providers. "Moontide's expertise in the aesthetics category and proven ability to craft impactful, data-driven campaigns make them the perfect partner to help us connect with our audience and achieve our ambitious growth goals," said Senté president and COO Zubin Meshginpoosh.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
