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Burrell Communications Group, a Black-owned multicultural marketing firm, announces a new partnership with Microsoft. Burrell was chosen by Microsoft to develop a year-long marketing campaign to help tell the stories of its employees and company culture, as the company marks its 50th year. Burrell’s work will be centered on taking a people-focused lens on the company’s storytelling efforts. "Burrell has a strong track record helping Fortune 500 companies reflect authenticity and creativity in marketing campaigns and we look forward to the work ahead," said Microsoft senior director, multicultural communications Amanda O'Neal.
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William Mills Agency, which works with clients in the fintech sector, is retained by Vertice AI, a provider of AI-powered member growth and marketing effectiveness solutions for community financial institutions. WMA is tasked with strengthening Vertice AI’s public relations strategy and growing market awareness of the company. Vertice AI leverages artificial intelligence and member data to deliver actionable, member-centric recommendations to help credit unions optimize their marketing investments and deepen member engagement. “With their deep industry knowledge and strong reputation, we’re confident they will be instrumental in helping us further our mission and voice of bringing innovation, inspiration, and value to credit unions and their members,” said Vertice AI CEO and co-founder Mitch Rutledge.
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LDPR, a travel and lifestyle PR firm, is named agency of record for the Park Hyatt New York in midtown Manhattan. The agency will promote the hotel’s offerings to North American audiences through PR strategies, influencer partnerships and media collaborations, positioning the Park Hyatt New York as a must-visit destination in Manhattan. The hotel, which has 211 rooms and suites, recently introduced its Manhattan Suite, a 2,000-square-foot, $50,000-per-night accommodation located on the hotel's top floor.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
