 |
Burrell Communications Group, a Black-owned multicultural marketing firm, announces a new partnership with Microsoft. Burrell was chosen by Microsoft to develop a year-long marketing campaign to help tell the stories of its employees and company culture, as the company marks its 50th year. Burrell’s work will be centered on taking a people-focused lens on the company’s storytelling efforts. "Burrell has a strong track record helping Fortune 500 companies reflect authenticity and creativity in marketing campaigns and we look forward to the work ahead," said Microsoft senior director, multicultural communications Amanda O'Neal.
 |
William Mills Agency, which works with clients in the fintech sector, is retained by Vertice AI, a provider of AI-powered member growth and marketing effectiveness solutions for community financial institutions. WMA is tasked with strengthening Vertice AI’s public relations strategy and growing market awareness of the company. Vertice AI leverages artificial intelligence and member data to deliver actionable, member-centric recommendations to help credit unions optimize their marketing investments and deepen member engagement. “With their deep industry knowledge and strong reputation, we’re confident they will be instrumental in helping us further our mission and voice of bringing innovation, inspiration, and value to credit unions and their members,” said Vertice AI CEO and co-founder Mitch Rutledge.
 |
LDPR, a travel and lifestyle PR firm, is named agency of record for the Park Hyatt New York in midtown Manhattan. The agency will promote the hotel’s offerings to North American audiences through PR strategies, influencer partnerships and media collaborations, positioning the Park Hyatt New York as a must-visit destination in Manhattan. The hotel, which has 211 rooms and suites, recently introduced its Manhattan Suite, a 2,000-square-foot, $50,000-per-night accommodation located on the hotel's top floor.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
