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Burrell Communications Group, a Black-owned multicultural marketing firm, announces a new partnership with Microsoft. Burrell was chosen by Microsoft to develop a year-long marketing campaign to help tell the stories of its employees and company culture, as the company marks its 50th year. Burrell’s work will be centered on taking a people-focused lens on the company’s storytelling efforts. "Burrell has a strong track record helping Fortune 500 companies reflect authenticity and creativity in marketing campaigns and we look forward to the work ahead," said Microsoft senior director, multicultural communications Amanda O'Neal.
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William Mills Agency, which works with clients in the fintech sector, is retained by Vertice AI, a provider of AI-powered member growth and marketing effectiveness solutions for community financial institutions. WMA is tasked with strengthening Vertice AI’s public relations strategy and growing market awareness of the company. Vertice AI leverages artificial intelligence and member data to deliver actionable, member-centric recommendations to help credit unions optimize their marketing investments and deepen member engagement. “With their deep industry knowledge and strong reputation, we’re confident they will be instrumental in helping us further our mission and voice of bringing innovation, inspiration, and value to credit unions and their members,” said Vertice AI CEO and co-founder Mitch Rutledge.
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LDPR, a travel and lifestyle PR firm, is named agency of record for the Park Hyatt New York in midtown Manhattan. The agency will promote the hotel’s offerings to North American audiences through PR strategies, influencer partnerships and media collaborations, positioning the Park Hyatt New York as a must-visit destination in Manhattan. The hotel, which has 211 rooms and suites, recently introduced its Manhattan Suite, a 2,000-square-foot, $50,000-per-night accommodation located on the hotel's top floor.
JPA Health is selected by the American Physiological Society to lead a national campaign aimed at elevating awareness and appreciation of physiology as a foundational discipline in life science and medicine... Bospar is named analyst relations agency of record for global HR and payroll software company Remote... BPM-PR Firm adds Canaan Palestine, the leading exporter of olive oil out of Palestine.
Development Counsellors International picks up Meet Boston, destination marketing organization for the Greater Boston area, for PR, business events and travel trade in Canada... Gunpowder, an enthusiast lifestyle agency, to create buzz through “proactive, authentic storytelling”... McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings.
Champion is named official franchise development firm for Feng Cha, a premium boba beverage chain with over 80 stores across the U.S... InnoVision Marketing Group, a bilingual agency headquartered in San Diego, is named PR agency of record for Herman Law, a legal firm representing victims of sexual abuse... Prism PR picks up Gaia, a member-supported global video streaming service.
NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company... Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses... New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age... RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district. 
Praytell Sports delivers pitch for privately financed, 22,000-seat, $650 million stadium to house the Chicago Fire Football Club... PAN expands ties with end-to-end supply chain solution provider Infios (formerly Körber Supply Chain Software)... Firecracker PR lands Vancouver's HydroGraph.
