 |
BRG Communications, a woman-owned PR agency specializing in safety, health and wellness communications, acquires healthcare marketing agency Right Source Marketing. As part of the acquisition, Right Source co-founder and CEO Mike Sweeney and SVP of strategy, content & client services Yvonne Lyons will join BRG’s leadership team as EVP of digital and SVP of content strategy, respectively. The acquisition is intended to enhance BRG’s capabilities in content strategy, content creation, and content optimization. “Joining BRG Communications creates the opportunity to deliver greater value to clients by leveraging our combined expertise in safety, health and wellness communications,” said Sweeney. “What attracted us to BRG is its decades of experience delivering award-winning creative and meaningful work while growing an exceptionally talented team.”
 |
The Public Relations Society of America Western District Conference will be held Feb. 24-26 at the Sheraton Universal in Universal City, CA. Hosted by the PRSA, Los Angeles Chapter, the conference features two days of learning sessions and a chance to network and connect with other PR professionals. Among the keynote speakers are National PRSA president Ray Day and PRophet CEO Aaron Kwittken. Leah Linder, director of communications at TikTok, will be featured in a special fireside chat. Sessions and workshops will cover such topics as the ethics of storytelling, building a green future and PR's role in social justice. "This conference promises to be an unforgettable experience for PR practitioners looking to learn, network, and build community," said Marisol Barrios Perez, APR, president of PRSA-LA and Mission DrivenPR.
 |
BrandJourney, a brand management agency, is launched by Scott Brothers Global, a lifestyle company owned by Drew and Jonathan Scott, hosts of the reality TV show “Property Brothers.” The agency will work to build out brands in the home furnishings, décor, textiles, housewares, kids, giftware and home improvement industries. Its services will include licensing, brand development and management, creative direction and marketing, digital and social media strategy and content and media production. "BrandJourney is not a one-size-fits-all agency, but an entrepreneurial brain trust with deep knowledge within the industry and a distinct passion for home,” said Scott Brothers Global president of consumer products Laura Aldric.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
