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| Tim Reynolds |
Big Machine Label Group appoints Tim Reynolds as VP of digital marketing, a newly created position. Reynolds joins BMLG from TikTok/ByteDance, where he worked to build its music distribution and services business, SoundOn, while also leading its A&R efforts. He previously held A&R posts at RCA Records and Sony Music Entertainment. In his new post, Reynolds will bespearheading digital marketing strategies and online presence across all of BMLG’s imprints, including Big Machine Records, The Valory Music Company, Nashville Harbor Records & Entertainment and Big Machine Rock. “When reimagining our digital marketing landscape, vision, and needs, Tim not only checked every box, he added a few,” said BMLG chairman and CEO Scott Borchetta.
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| Claudia Schaefer |
Smoothie King, a smoothie franchise with over 1,200 stores across the US, names Claudia Schaefer CMO. Schaefer joins the company from Caliber, the parent company of Caliber Collision, where she served as chief experience officer. She has also served as CMO at Jamba and Cheddar's Scratch Kitchen. At Smoothie King, Schaefer will oversee all marketing efforts, with a focus on further defining the brand's purpose and positioning by leveraging consumer insights to drive traffic and accelerate sales growth. "Claudia's expertise in brand-building and strategic marketing will be critical as we continue to strengthen our brand," said Smoothie King CEO Wan Kim.
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| Buckley Carlson |
Vice President JD Vance picks 28-year-old Buckley Carlson, the son of Fox News personality Tucker Carlson, to serve on his team as deputy press secretary, according to ABC News. The younger Carlson has been an aide on Capitol Hill since 2019, most recently serving as deputy chief of staff to Republican Rep. Jim Banks, who was sworn in as a US senator from Indiana earlier this month. He was also a White House communications intern between June and August 2017 during Trump's first term.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
